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Communication Accommodation Theory

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Most people modify their ways of speaking, writing, texting, and e-mailing, and so on, according to the people with whom they are communicating. This fascinating book asks why we 'accommodate' to others in this way, and explores the various social consequences arising from it.


Academic Paper


Title: The Style and Power of Nigerian Women in the Nigerian Newspapers
Author: Iyabode Omolara Daniel
Email: click here TO access email
Homepage: http://www.nou.edu.ng/noun/index.htm
Institution: National Open University of Nigeria, Lagos
Linguistic Field: Discourse Analysis; Sociolinguistics
Subject Language: English
Subject LANGUAGE Family: Indo-European
Abstract: The issue of women and their position in relation to power within the social structure is not a new one. The protest against the patriarchal ideology inherent within the social structure has been the main focus of the feminist struggles. The role of the mass media in relation to women and power has usually been seen as negative and uncooperative to the woman's pursuit of powerful positions in the social scheme. We thus engaged the modification system of gender nouns as propounded in Halliday's Systemic Functional Grammar (SFG) to interrogate some articles published in women's columns to find out how the women columnists perceive their power location in the Nigerian society. It is found that, contrary to expectations, their stylistic engagements of the nominal modification system reveal their seeing themselves and women as occupying, to a large extent, a powerful position in relation to the male in the society.
Type: Individual Paper
Status: Completed
Publication Info: Language, Literature and Discourse: A festschrift in honour of Prof. A. L. Oyeleye ISBN 978 3 89586 458 2. Linguistics Edition
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