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It's Been Said Before

By Orin Hargraves

It's Been Said Before "examines why certain phrases become clichés and why they should be avoided -- or why they still have life left in them."

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By J. C. Wells

How do you pronounce biopic, synod, and Breughel? - and why? Do our cake and archaic sound the same? Where does the stress go in stalagmite? What's odd about the word epergne? As a finale, the author writes a letter to his 16-year-old self.

Academic Paper

Title: Addressing an Audience: Time, place, and genre in Peter Van Straaten's calendar cartoons
Author: Charles Joseph Forceville
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Homepage: AND
Institution: University of Amsterdam
Linguistic Field: Applied Linguistics; Discourse Analysis; Pragmatics
Abstract: Cartoons, like other forms of mass media, are aimed not just at anybody, but at a multitude of individuals. The extent to which these numerous individuals understand the cartoons in the same way depends not only on their shared interpretations of the word & image texts themselves, but also on interpretation strategies suggested by the (near)identical circumstances under which the cartoons are accessed. As Gail Dines points out, 'locating cartoons within the cultural realm of mass communication requires an understanding of how these media forms come into existence and how they are consumed by the intended audience' (1995: 238). To understand better how cartoons are processed, it is necessary to generalize about contextual factors governing their perception. In this paper I examine cartoons by the Dutchman Peter van Straaten that all appeared on a tear-off calendar in the year 2001. The question addressed is how the temporal and spatial circumstances under which the cartoons are accessed, in combination with the generic conventions of the calendar in which they appear, trigger the activation of specific cognitive schemata, and thus steer and constrain possible interpretations. The general framework in which these matters are discussed is Sperber and Wilson's (1995) Relevance Theory.
Type: Individual Paper
Status: Completed
Venue: Humor: International Journal of Humor Research 18: 247-278
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