Publishing Partner: Cambridge University Press CUP Extra Wiley-Blackwell Publisher Login
amazon logo
More Info


New from Oxford University Press!

ad

The Vulgar Tongue: Green's History of Slang

By Jonathon Green

A comprehensive history of slang in the English speaking world by its leading lexicographer.


New from Cambridge University Press!

ad

The Universal Structure of Categories: Towards a Formal Typology

By Martina Wiltschko

This book presents a new theory of grammatical categories - the Universal Spine Hypothesis - and reinforces generative notions of Universal Grammar while accommodating insights from linguistic typology.


New from Brill!

ad

Brill's MyBook Program

Do you have access to Dynamics of Morphological Productivity through your library? Then you can by the paperback for only €25 or $25! Find out more about Brill's MyBook program!


Academic Paper


Title: Addressing an Audience: Time, place, and genre in Peter Van Straaten's calendar cartoons
Author: Charles Joseph Forceville
Email: click here to access email
Homepage: http://home.medewerker.uva.nl/c.j.forceville/ AND http://muldisc.wordpress.com/
Institution: University of Amsterdam
Linguistic Field: Applied Linguistics; Discourse Analysis; Pragmatics
Abstract: Cartoons, like other forms of mass media, are aimed not just at anybody, but at a multitude of individuals. The extent to which these numerous individuals understand the cartoons in the same way depends not only on their shared interpretations of the word & image texts themselves, but also on interpretation strategies suggested by the (near)identical circumstances under which the cartoons are accessed. As Gail Dines points out, 'locating cartoons within the cultural realm of mass communication requires an understanding of how these media forms come into existence and how they are consumed by the intended audience' (1995: 238). To understand better how cartoons are processed, it is necessary to generalize about contextual factors governing their perception. In this paper I examine cartoons by the Dutchman Peter van Straaten that all appeared on a tear-off calendar in the year 2001. The question addressed is how the temporal and spatial circumstances under which the cartoons are accessed, in combination with the generic conventions of the calendar in which they appear, trigger the activation of specific cognitive schemata, and thus steer and constrain possible interpretations. The general framework in which these matters are discussed is Sperber and Wilson's (1995) Relevance Theory.
Type: Individual Paper
Status: Completed
Venue: Humor: International Journal of Humor Research 18: 247-278


Back
Add a new paper
Return to Academic Papers main page
Return to Directory of Linguists main page