Featured Linguist!

Jost Gippert: Our Featured Linguist!

"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more



Donate Now | Visit the Fund Drive Homepage

Amount Raised:

$33723

Still Needed:

$41277

Can anyone overtake Syntax in the Subfield Challenge ?

Grad School Challenge Leader: University of Washington


Publishing Partner: Cambridge University Press CUP Extra Publisher Login
amazon logo
More Info


New from Oxford University Press!

ad

What is English? And Why Should We Care?

By: Tim William Machan

To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.


New from Cambridge University Press!

ad

Medical Writing in Early Modern English

Edited by Irma Taavitsainen and Paivi Pahta

This volume provides a new perspective on the evolution of the special language of medicine, based on the electronic corpus of Early Modern English Medical Texts, containing over two million words of medical writing from 1500 to 1700.


Academic Paper


Title: Corporations are people: Emblematic scales of brand personification among Asian American youth
Author: Angela Reyes
Institution: Hunter College
Linguistic Field: Sociolinguistics
Abstract: This article examines the use of corporate names as personal nicknames for Asian American youth. The analysis traces the meanings of these nicknaming practices through the concepts of (how figures of personhood are recruited as embodiments of corporate brands) and (how signs of personhood emerge across trajectories of use and scales of time). Within the crossracial institutional structure of an Asian American supplementary school, these nicknaming practices not only formulate speech, participants, relationships, and settings as informal, but also infuse the nicknamed with brand qualities linked to race, nation, class, and status. These practices also generate fleeting and stable frameworks of group distinction and adequation that operate simultaneously or cyclically and that maintain or transgress classroom roles and racial boundaries. This article demonstrates how an attention to temporal dimensions enables researchers to explore the ways in which small-scale activities accumulate across events and assemble into wider scale structural change. (Nickname, brand, emblem, timescale, trajectory, Asian American youth, race, classroom discourse)

CUP at LINGUIST

This article appears in Language in Society Vol. 42, Issue 2, which you can read on Cambridge's site or on LINGUIST .



Back
Add a new paper
Return to Academic Papers main page
Return to Directory of Linguists main page