Publishing Partner: Cambridge University Press CUP Extra Publisher Login
amazon logo
More Info


New from Oxford University Press!

ad

Words Onscreen

By Naomi S. Baron

Words Onscreen "explores how technology is reshaping our understanding of what it means to read."


New from Cambridge University Press!

ad

Communication Accommodation Theory

Edited by Howard Giles

Most people modify their ways of speaking, writing, texting, and e-mailing, and so on, according to the people with whom they are communicating. This fascinating book asks why we 'accommodate' to others in this way, and explores the various social consequences arising from it.


Academic Paper


Title: Marketing an International Auxiliary Language: Challenges to Unish
Author: Neil H. Olsen
Email: click here TO access email
Institution: University of Utah
Linguistic Field: Sociolinguistics
Subject Language: tlhIngan-Hol
Abstract: This paper examines international auxiliary languages from the point of view that they are products competing in the world linguistic market place. Several factors have contributed to the proliferation of artificial or constructed languages in recent decades. The globalization of social, economic, and intellectual information through the World Wide Web (internet) has made access to the tremendous theoretical and practical progress and educational advances in the field of linguistics, language learning, and language planning. In a world where designer and hobby languages abound, how can an international auxiliary language attract a clientele and achieve the goal of facilitating international communication? The “experiences” of Volapük, Esperanto, Loglan/Lojban, and Klingon are examined as case studies.
Type: Individual Paper
Status: Completed
Publication Info: Journal of Universal Language 4,1 (March): 75-89
Add a new paper
Return to Academic Papers main page
Return to Directory of Linguists main page