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Words Onscreen

By Naomi S. Baron

Words Onscreen "explores how technology is reshaping our understanding of what it means to read."


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Communication Accommodation Theory

Edited by Howard Giles

Most people modify their ways of speaking, writing, texting, and e-mailing, and so on, according to the people with whom they are communicating. This fascinating book asks why we 'accommodate' to others in this way, and explores the various social consequences arising from it.


Publisher Information

 
Zentrum fuer Allgemeine Sprachwissenschaft - ZAS
 
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Main Address Jaegerstr. 10-11
Berlin
D-10117
Germany
Main URL http://www.zas.gwz-berlin.de/index.html?publications_zaspil
 
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Description
The Centre for General Linguistics, Typology and Universals Research (ZAS) is a university-independent research centre located in the federal state of Berlin. Its objective is the investigation of natural language and its manifestation in individual languages. Universals are properties that are common to all languages; these can be said to be due to similarities in the biological and cognitive make-up of humans, as well as to the similar role that language plays within all human communities. Typology is the documentation and classification of systematic differences which indicate that the pressure to optimise - to which all languages are subject - in order to satisfy the demands imposed by biological, cognitive and communicative factors can lead to different solutions in different languages.