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Query Details


Query Subject:   Neologisms or coinages from advertising
Author:   Alleygroup Alleygroup
Submitter Email:  click here to access email

Linguistic LingField(s):  Syntax
Subject Language(s):  English
Slovenian

Language Family:  Germanic
New English


Query:   Does a term exist for new words composed from brand name and an English word?
An example would be Dellinaire (Dell computers + millionaire).

Thanks,

Ann



A friend and colleague, Dr. Marko Snoj, is completing the second edition of
his Slovene Etymological Dictionary and has asked me to help him with some
borrowings from English. Being a Slavist, I am of limited help and he has
stumped me with this: He has asked me whether I know the meaning 'denim
jeans' corresponding to the word _cowboy(s)_ so that he can decide whether
this is the meaning that the Slovene word _kavbojke_ ['ka:w-boy-ke] fem. pl.
tant. acquired from English or innovated itself. He claims to have heard
this use in an American movie made in 1949. Does anyone know this meaning
for _cowboys_? If so, can you provide a written source for this meaning? If
not, an educated guess about its origin in English? I do not find this
meaning in any of the reference works I have at hand. Please write to me
off-list and I will be happy to post a summary.
Many thanks,
Marc
- ------------------------------------------------------
Marc L. Greenberg
Chair and Professor
Dept. of Slavic Languages and Literatures
University of Kansas - Wescoe Hall
LL Issue: 12.2931
Date posted: 26-Nov-2001



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