Query Details

Query Subject:	Neologisms or coinages from advertising
Author:	Alleygroup Alleygroup
Submitter Email:	click here to access email

Linguistic LingField(s):	Syntax
Subject Language(s):	English Slovenian
Language Family:	Germanic New English

Query:	Does a term exist for new words composed from brand name and an English word? An example would be Dellinaire (Dell computers + millionaire). Thanks, Ann A friend and colleague, Dr. Marko Snoj, is completing the second edition of his Slovene Etymological Dictionary and has asked me to help him with some borrowings from English. Being a Slavist, I am of limited help and he has stumped me with this: He has asked me whether I know the meaning 'denim jeans' corresponding to the word _cowboy(s)_ so that he can decide whether this is the meaning that the Slovene word _kavbojke_ ['ka:w-boy-ke] fem. pl. tant. acquired from English or innovated itself. He claims to have heard this use in an American movie made in 1949. Does anyone know this meaning for _cowboys_? If so, can you provide a written source for this meaning? If not, an educated guess about its origin in English? I do not find this meaning in any of the reference works I have at hand. Please write to me off-list and I will be happy to post a summary. Many thanks, Marc - ------------------------------------------------------ Marc L. Greenberg Chair and Professor Dept. of Slavic Languages and Literatures University of Kansas - Wescoe Hall
LL Issue:	12.2931
Date posted:	26-Nov-2001
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