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"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more

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To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.

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Query Details

Query Subject:   Corpora of advertising text
Author:   Corinne Kirchner
Submitter Email:  click here to access email

Linguistic LingField(s):  Sociolinguistics
Text/Corpus Linguistics

Query:   For a paper on words used to refer to concepts of ''age/ageing/elderly'' in
marketing consumer products (e,g, clothing, cosmetics, residential
options, travel, etc.), I am seeking any corpora based on advertising
materials (that is, where advertising text is included and identified in
the annotation). I am aware that COCA – Corpus of Contemporary American
English -- includes magazines and newspapers but does not (I believe, and
will verify), include the advertising content from those genres.

Also, for the same purpose, I would appreciate any references to content
analyses focused on such words whether in advertising or generally. I am
aware of Mautner's 2007 study on ''elderly'' in Language and Society, and
Krekula's 2009 article on age-coding in the ''Language & Society Research
Committtee's Newsletter.''

I will compile responses received within a couple of weeks and circulate
the result to any who have responded; please indicate if you don't want that.

Thanks in advance,
Corinne Kirchner
LL Issue: 23.586
Date posted: 04-Feb-2012


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