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Query Details

Query Subject:   Corpora of advertising text
Author:   Corinne Kirchner
Submitter Email:  click here to access email

Linguistic LingField(s):  Sociolinguistics
Text/Corpus Linguistics

Query:   For a paper on words used to refer to concepts of ''age/ageing/elderly'' in
marketing consumer products (e,g, clothing, cosmetics, residential
options, travel, etc.), I am seeking any corpora based on advertising
materials (that is, where advertising text is included and identified in
the annotation). I am aware that COCA – Corpus of Contemporary American
English -- includes magazines and newspapers but does not (I believe, and
will verify), include the advertising content from those genres.

Also, for the same purpose, I would appreciate any references to content
analyses focused on such words whether in advertising or generally. I am
aware of Mautner's 2007 study on ''elderly'' in Language and Society, and
Krekula's 2009 article on age-coding in the ''Language & Society Research
Committtee's Newsletter.''

I will compile responses received within a couple of weeks and circulate
the result to any who have responded; please indicate if you don't want that.

Thanks in advance,
Corinne Kirchner
LL Issue: 23.586
Date posted: 04-Feb-2012


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