LINGUIST List 13.1513

Fri May 24 2002

Books: Text/Corpus Ling: The Language of Advertising

Editor for this issue: Richard John Harvey <richardlinguistlist.org>



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  • jleppig, The Language of Advertising; Written Texts, Second Edition

    Message 1: The Language of Advertising; Written Texts, Second Edition

     Date: Thu, 23 May 2002 11:58:01 +0000
    From: jleppig <jleppigtaylorandfrancis.com>
    Subject: The Language of Advertising; Written Texts, Second Edition


    Title: The Language of Advertising

    Subtitle: Written Texts, Second Edition

    Series Title: Intertext Publication Year: 2002 Publisher: Routledge http://www.routledge.com/ Author: Angela Goddard

    Paperback: ISBN: 0415278031, Pages: 144, Price: 16.95

    Comment: Available September 2002 Abstract:

    Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

    Lingfield(s): Applied Linguistics, Sociolinguistics, Text/Corpus Linguistics, Written In: English (Language Code: ENG)


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    Thursday, January 17, 2002