LINGUIST List 15.2188

Mon Aug 2 2004

Books: Sociolinguistics: Koller

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  • palgravemacmillan, Metaphor and Gender in Business Media Discourse: Koller

    Message 1: Metaphor and Gender in Business Media Discourse: Koller

     Date: Mon, 2 Aug 2004 05:32:30 -0400 (EDT)
    From: palgravemacmillan <palgravemacmillanpalgrave.com>
    Subject: Metaphor and Gender in Business Media Discourse: Koller




    Title: Metaphor and Gender in Business Media Discourse Subtitle: A Critical Cognitive Study

    Publication Year: 2004 Publisher: Palgrave Macmillan http://www.palgrave.com

    Book URL: http://www.palgrave.com/products/Catalogue.aspx?is=1403932913

    Author: Veronika Koller, Assistant Professor at the Department of English Business Communication at Vienna

    Hardback: ISBN: 1403932913, Pages: 256, Price: U.K. � 50.00

    Abstract:

    'Corporate marriages', 'hostile takeovers' and 'the race for market domination' - this book looks at the metaphors used in business magazines and discusses their impact on readers' cognition and business as a social practice. Koller gives particular attention to the gendered nature of such metaphors and what they could ultimately mean for women in business. In doing so, the book uses a corpus of authentic data. Quantitative analysis of a large collection of articles and qualitative investigations into a number of sample texts present the reader with the cognitive and discursive underpinnings of business magazine texts.

    Koller's theoretical approach reconciles cognitive linguistics with critical approaches to language and discourse, and thus combines two important and much debated areas into an integrated research agenda. Of interest to students, researchers and practitioners of media discourse.

    CONTENTS: List of Tables and Figures - Acknowledgements - List of Abbreviations - Introduction: Masculinized Metaphors - Theory: A Critical Cognitive Framework for Metaphor Research - Method: Quantitative and Qualitative Analyses of Metaphor - Business Media on Marketing: Metaphors of War, Sports and Games - Business Media on Mergers and Acquisitions: Metaphors of Evolutionary Struggle - Conclusion: Gender-neutral Metaphors - Appendix: Corpus Data - Notes - Bibliography - Index

    Lingfield(s): Discourse Analysis Sociolinguistics Written In: English (Language Code: ENG)

    See this book announcement on our website: http://linguistlist.org/get-book.html?BookID=11011.







































































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