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LINGUIST List 17.2047

Thu Jul 13 2006

Jobs: Naming, Nomenclature: Naming Specialist, Landor Associates

Editor for this issue: Amy Renaud <renaudlinguistlist.org>

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        1.    Ira Beckman, Naming, Nomenclature, Verbal Identity: Naming Specialist, Landor Associates (New York City), NY, USA

Message 1: Naming, Nomenclature, Verbal Identity: Naming Specialist, Landor Associates (New York City), NY, USA
Date: 12-Jul-2006
From: Ira Beckman <ira_beckmannyc.landor.com>
Subject: Naming, Nomenclature, Verbal Identity: Naming Specialist, Landor Associates (New York City), NY, USA

University or Organization: Landor Associates (New York City)
Department: Strategic Services
Specialty Areas: Naming, Nomenclature, Verbal Identity


Naming Specialist

In the 'agency world' and among marketing professionals on the 'client
side', Landor Associates is known as the world's most accomplished and
internationally-recognized branding and design consultancy. For 65 years
we've delivered a multidisciplinary range of brand strategy, design,
naming, interactive, and research services, helping clients around the
world create, renew, and strengthen their brand power. Besides being a
solid career credential for the best designers, marketeers and all sorts of
advertising professionals, Landor is well-known as a fun, collaborative
place to work; we have a strong retention record and we're proud of the
fact that former employees frequently seek to return.

The Naming Specialist, based in Landor's NYC office, collaborates with the
Executive Directors and the verbal branding team to provide creative
expertise and excellence leading to successful verbal branding solutions
that strategically identify, address, and solve a client's business
problems. In this position, you will:
- Lead creation and brainstorming activities as well as constantly
innovating naming and verbal identity practices.
- Generate impactful, innovative, breakthrough on-strategy names, brand
lines, brand drivers, and other verbal branding deliverables.
- Assist clients with selection of the verbal branding deliverables that
deliver against their business needs and strategies.
- Manage brand names through trademark, URL, and other legal screening
processes, or give guidance to clients per project scope.
- Help develop and deliver client proposals and presentations, assist with
initial contact with prospective clients at senior levels and then analyze
and understand their naming/nomenclature needs.
- Present Landor's capabilities in a professional and articulate manner and
play a significant role in crafting and delivering new business pitches
with the senior leadership team.


The ideal candidate will have a Bachelors Degree in English, Linguistics,
Liberal Arts, or related studies.

Must have a minimum of 4-6 years of experience in a corporate environment
as a naming consultant or naming specialist and must have experience with
naming and nomenclature strategy and its relevance in marketing. Must have
a wide angle view of branding and be able to represent Landor's range of
offerings to clients.

Excellent creative writing skills and compelling presentation skills. Mac
and/or PC proficiency; PowerPoint proficiency is a plus.
Landor Associates, part of the WPP Group of companies, provides a
competitive compensation and benefits package. Please email your resume
and cover letter with salary history to jobs_nycnyc.landor.com. Please
include NAMING SPECIALIST in the subject line.

Application Deadline: 31-Aug-2006
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