LINGUIST List 17.1924

Fri Jun 30 2006

Books: Pragmatics/Sociolinguistics: Goddard (Ed)

Editor for this issue: Maria Moreno-Rollins <marialinguistlist.org>

Directory         1.    Julia Ulrich, Ethnopragmatics: Goddard (Ed)
Message 1: Ethnopragmatics: Goddard (Ed)
Date: 29-Jun-2006
From: Julia Ulrich <julia.ulrichdegruyter.com>
Subject: Ethnopragmatics: Goddard (Ed)


Title: Ethnopragmatics Subtitle: Understanding Discourse in Cultural Context Series Title: Applications of Cognitive Linguistics 3 Published: 2006 Publisher: Mouton de Gruyter
                http://www.mouton-publishers.com

Book URL: http://www.degruyter.de/rs/bookSingle.cfm?id=IS-3110188740-1&l=E

Editor: Cliff Goddard, University of New Eng- land, Armidale NSW, Australia Hardback: ISBN: 3110188740 Pages: vii, 278 Price: Europe EURO 78.00 Comment: for USA, Canada, Mexico: US$ 105.30
Abstract:

The studies in this volume show how speech practices can be understood froma culture-internal perspective, in terms of values, norms and beliefs ofthe speech commu-nities concerned. Focusing on examples from many differentcultural locations, the contributing authors ask not only: 'What isdistinctive about these particular ways of speaking?', but also: 'Why -from their own point of view - do the people concerned speak in theseparticular ways? What sense does it make to them?'.

The ethnopragmatic approach stands in opposition to the culture-externaluniversalist pragmatics represented by neo-Gricean pragmatics andpoliteness theory. Using "cultural scripts" and semantic explications -techniques developed over 20 years work in cross-cultural semantics by AnnaWierzbicka and colleagues - the authors examine a wide range of phenomena,including: speech acts, terms of address, phraseological patterns, jocularirony, facial expressions, interactional routines, discourse particles,expressive derivation, and emotionality. The authors and languages are:Anna Wierzbicka (English), Cliff Goddard (Australian English), Jock Wong(Singapore English), Zhengdao Ye (Chinese), Catherine Travis (ColombianSpanish), Rie Hasada (Japanese) and Felix Ameka (Ewe). Taken together,these studies demonstrate both the profound "cultural shaping" of speechpractices, and the power and subtlety of new methods and techniques of asemantically grounded ethnopragmatics.

The book will appeal not only to linguists and anthropologists, but to allscholars and students with an interest in language, communication and culture.

Key features:New seriesThe book presents case studies from a diverse range of languages.It demonstrates how prevailing cultural attitudes, norms and beliefs can bemodelled in a clear, precise and non-ethnocentric fashion.

Linguistic Field(s): Pragmatics                             Sociolinguistics
Written In: English (eng )

See this book announcement on our website: http://linguistlist.org/get-book.html?BookID=20117


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