LINGUIST List 17.2047
Thu Jul 13 2006
Jobs: Naming, Nomenclature: Naming Specialist, Landor Associates
Editor for this issue: Amy Renaud
<renaudlinguistlist.org>
Directory
1. Ira
Beckman,
Naming, Nomenclature, Verbal Identity: Naming Specialist, Landor Associates (New York City), NY, USA
Message 1: Naming, Nomenclature, Verbal Identity: Naming Specialist, Landor Associates (New York City), NY, USA
Date: 12-Jul-2006
From: Ira Beckman <ira_beckmannyc.landor.com>
Subject: Naming, Nomenclature, Verbal Identity: Naming Specialist, Landor Associates (New York City), NY, USA
University or Organization: Landor Associates (New York City) Department: Strategic Services Specialty Areas: Naming, Nomenclature, Verbal Identity
Description:
Naming Specialist
In the 'agency world' and among marketing professionals on the 'client side', Landor Associates is known as the world's most accomplished and internationally-recognized branding and design consultancy. For 65 years we've delivered a multidisciplinary range of brand strategy, design, naming, interactive, and research services, helping clients around the world create, renew, and strengthen their brand power. Besides being a solid career credential for the best designers, marketeers and all sorts of advertising professionals, Landor is well-known as a fun, collaborative place to work; we have a strong retention record and we're proud of the fact that former employees frequently seek to return.
The Naming Specialist, based in Landor's NYC office, collaborates with the Executive Directors and the verbal branding team to provide creative expertise and excellence leading to successful verbal branding solutions that strategically identify, address, and solve a client's business problems. In this position, you will: - Lead creation and brainstorming activities as well as constantly innovating naming and verbal identity practices. - Generate impactful, innovative, breakthrough on-strategy names, brand lines, brand drivers, and other verbal branding deliverables. - Assist clients with selection of the verbal branding deliverables that deliver against their business needs and strategies. - Manage brand names through trademark, URL, and other legal screening processes, or give guidance to clients per project scope. - Help develop and deliver client proposals and presentations, assist with initial contact with prospective clients at senior levels and then analyze and understand their naming/nomenclature needs. - Present Landor's capabilities in a professional and articulate manner and play a significant role in crafting and delivering new business pitches with the senior leadership team.
Qualifications:
The ideal candidate will have a Bachelors Degree in English, Linguistics, Liberal Arts, or related studies.
Must have a minimum of 4-6 years of experience in a corporate environment as a naming consultant or naming specialist and must have experience with naming and nomenclature strategy and its relevance in marketing. Must have a wide angle view of branding and be able to represent Landor's range of offerings to clients.
Excellent creative writing skills and compelling presentation skills. Mac and/or PC proficiency; PowerPoint proficiency is a plus. Landor Associates, part of the WPP Group of companies, provides a competitive compensation and benefits package. Please email your resume and cover letter with salary history to jobs_nycnyc.landor.com. Please include NAMING SPECIALIST in the subject line.
Application Deadline: 31-Aug-2006
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