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LINGUIST List 18.173

Wed Jan 17 2007

Books: Applied Ling/Pragmatics/Socioling: Gillaerts, Shaw (Eds)

Editor for this issue: Hannah Morales <hannahlinguistlist.org>


Links to the websites of all LINGUIST's supporting publishers are available at the end of this issue.
Directory
        1.    Philipp Waelle, The Map and the Landscape: Gillaerts, Shaw (Eds)


Message 1: The Map and the Landscape: Gillaerts, Shaw (Eds)
Date: 15-Jan-2007
From: Philipp Waelle <publicitypeterlang.com>
Subject: The Map and the Landscape: Gillaerts, Shaw (Eds)


Title: The Map and the Landscape
Subtitle: Norms and practices in genre
Series Title: Linguistic Insights. Studies in Language and Communication. Vol. 43
Published: 2007
Publisher: Peter Lang AG
                http://www.peterlang.com

Book URL: http://www.peterlang.com/Index.cfm?vLang=E&VID=11182

Editor: Paul Gillaerts
Editor: Philip Shaw
Paperback: ISBN: 9783039111824 Pages: 256 Price: U.S. $ 48.95
Paperback: ISBN: 9783039111824 Pages: 256 Price: U.K. £ 28.80
Paperback: ISBN: 9783039111824 Pages: 256 Price: Europe EURO 41.20 Comment: for Germany EURO 44.10 (incl. VAT), for Austria EURO 45.30 (incl. VAT)
Abstract:

This volume explores the complex relations between norms and exemplars of
genres from business and technical communication. Contributors compare a
variety of types of norm with textual practices in a variety of ways. The
genres examined are typical of the range of audiences and media of
workplace and business communication: product withdrawal notices, press
releases, job ads, oral presentations, sales letters and tenders,
chairman's reports, and technical reports. They are compared with norms set
by teachers, by unimaginative practice, by more or less self-appointed
experts, or by practitioners who may not share the national or professional
culture of their colleagues. However accurate these may be, they never do
justice to the complexity of 'reality'. The contributors to this volume use
a wide variety of methods in their attempt to capture this reality. Many
analyse texts, but all combine this procedure with at least one other
approach and often more: questionnaires, experiments assessing the effect
of manipulated texts, analysis of practitioner comments, and use of natural
sources of practitioner judgements like awards for good practice.


Contents:

Paul Gillaerts/Philip Shaw: Introduction: Genre and Norm

Paul Gillaerts: Direct Mail: Generic Integrity and Genre Norms

Birgitte Norlyk: Clashing Norms: Job Ads or Job Narratives

Elizabeth de Groot: The Genre Context of English Annual General Reports
Published by Dutch and British Corporations

Frank van Meurs/Hubert Korzilius/Adriënne den Hollander: Testing the Effect
of a Genre's Form on its Target Group

Brigitte Planken/Dennis van Mierlo/Frank van Meurs: Testing the Effect of
Genre Content

Dorien van de Mieroop: The Implications of Identity and Fact Construction
for the Genre of Informative Speeches

Bas Andeweg/Jaap de Jong: Start with a Story: Theory versus Practice of the
Anecdote as Speech Introduction Technique

Geert Jacobs: The Dos and Don'ts of Writing Press Releases (and how
Learners Act upon them)

Richard Nordberg/Philip Shaw: Norms and Power in Learner Genres and
Workplace Genres

Miguel F. Ruiz-Garrido: Conceptualising and Teaching Business Reports.

Linguistic Field(s): Applied Linguistics
                            Pragmatics
                            Sociolinguistics

Written In: English (eng )

See this book announcement on our website:
http://linguistlist.org/get-book.html?BookID=23397


-------------------------- Major Supporters --------------------------
Blackwell Publishing http://www.blackwellpublishing.com
Cambridge University Press http://us.cambridge.org
Cascadilla Press http://www.cascadilla.com/
Continuum International Publishing Group Ltd http://www.continuumbooks.com
Edinburgh University Press http://www.eup.ed.ac.uk/
Equinox Publishing Ltd. http://www.equinoxpub.com/
European Language Resources Association http://www.elda.org/sommaire.php
Georgetown University Press http://www.press.georgetown.edu
Hodder Arnold http://www.hoddereducation.co.uk
John Benjamins http://www.benjamins.com/
Lawrence Erlbaum Associates http://www.erlbaum.com/
Lincom GmbH http://www.lincom.at
MIT Press http://mitpress.mit.edu/
Mouton de Gruyter http://www.mouton-publishers.com
Multilingual Matters http://www.multilingual-matters.com/
Oxford University Press http://www.oup.com/us
Palgrave Macmillan http://www.palgrave.com
Rodopi http://www.rodopi.nl/
Routledge (Taylor and Francis) http://www.routledge.com/
Springer http://www.springer.com

---------------------- Other Supporting Publishers ----------------------
Anthropological Linguistics http://www.indiana.edu/~anthling/
CSLI Publications http://cslipublications.stanford.edu/
Graduate Linguistic Students' Assoc. Umass http://glsa.hypermart.net/
International Pragmatics Assoc. http://www.ipra.be
Kingston Press Ltd http://www.kingstonpress.com/
Linguistic Assoc. of Finland http://www.ling.helsinki.fi/sky/
MIT Working Papers in Linguistics http://web.mit.edu/mitwpl/
Netherlands Graduate School of Linguistics / Landelijke http://www.lotpublications.nl/
Pacific Linguistics http://pacling.anu.edu.au/
SIL International http://www.ethnologue.com/bookstore.asp
St. Jerome Publishing Ltd. http://www.stjerome.co.uk
Utrecht institute of Linguistics http://www-uilots.let.uu.nl/

 




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