LINGUIST List 21.3954

Wed Oct 06 2010

Books: Applied Linguistics/Sociolinguistics: Vaish

Editor for this issue: Fatemeh Abdollahi <fatemehlinguistlist.org>


        1.    Jennifer Tighe, Globalization of Language and Culture in Asia: Vaish

Message 1: Globalization of Language and Culture in Asia: Vaish
Date: 04-Oct-2010
From: Jennifer Tighe <jtighecontinuumbooks.com>
Subject: Globalization of Language and Culture in Asia: Vaish
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Title: Globalization of Language and Culture in Asia Subtitle: The Impact of Globalization Processes on Language Series Title: Advances in Sociolinguistics Published: 2010 Publisher: Continuum International Publishing Group Ltd
                http://www.continuumbooks.com

Book URL: http://www.continuumbooks.com/books/detail.aspx?BookId=132032&SearchType=Basic

Author: Viniti Vaish Electronic: ISBN: 9781441129574 Pages: 256 Price: U.K. £ 75.00
Hardback: ISBN: 9781847061836 Pages: 256 Price: U.K. £ 75.00
Abstract:

An exploration of the impact of globalization on diverse cultures and howthis effects the dominant languages across Asian civilisations.

The impact of globalization processes on language is an emergent field insociolinguistics. To date there has not been an in-depth look at this inAsia, although Asia includes the two most populous globalizing economies ofthe world, India and China.

Covering the major themes in the field of globalization and language, thisbook will take a look at topics such as English emerging as the medium ofinstruction for subjects like mathematics and science. Another theme is therise of Mandarin as a potentially 'global' language networking the Chinesediaspora. The cultural contexts of Asia, specifically the Sinic, Hindu andIslamic civililizations give the processes of globalization and language aunique dimension.

This book is suitable for researchers and postgraduate students in allfields of sociolinguistic enquiry.

"Vaish's volume explores the many and varied intersections between appliedlinguistics and globlalization studies. This methodologically andtheoretically diverse set of papers take us into new territory, bothgeographically and conceptually, engaging the reader with novel data andnew ways of asking old questions."- Kendall A. King, Associate Professor, Second Languages and Cultures,University of Minnesota, USA

"This timely collection of papers, focusing on an area of the world thatcontinues to take center-stage in geopolitics, offers incisive analyses ofhow processes of globalization and transnationalism are experienced 'on theground.' Viniti Vaish has succeeded in assembling a volume that offersfresh perspectives on the intersection of language with education, policy,culture, and technology across an impressive range of Asian polities."- Francis M. Hult, University of Texas at San Antonio, USA

Linguistic Field(s): Anthropological Linguistics                             Applied Linguistics                             Sociolinguistics
Written In: English (eng )

See this book announcement on our website: http://linguistlist.org/pubs/books/get-book.cfm?BookID=50714



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