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LINGUIST List 23.174

Tue Jan 10 2012

Books: Translation/Semiotics: Sonzogni

Editor for this issue: Danniella Hornby <daniellalinguistlist.org>


Links to the websites of all LINGUIST's supporting publishers are available at the end of this issue.
Directory
        1.     Paul Peranteau , Re-Covered Rose: Sonzogni


Message 1: Re-Covered Rose: Sonzogni
Date: 09-Jan-2012
From: Paul Peranteau <paulbenjamins.com>
Subject: Re-Covered Rose: Sonzogni
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Title: Re-Covered Rose
Subtitle: A case study in book cover design as intersemiotic translation
Published: 2011
Publisher: John Benjamins
                http://www.benjamins.com/

Book URL: http://benjamins.com/catalog/z.169

Author: Marco Sonzogni
Electronic: ISBN: 9789027282170 Pages: Price: Europe EURO 65.00
Electronic: ISBN: 9789027282170 Pages: Price: U.S. $ 98.00
Hardback: ISBN: 9789027211903 Pages: Price: U.K. £ 65.00
Hardback: ISBN: 9789027211903 Pages: Price: U.S. $ 98.00
Hardback: ISBN: 9789027211903 Pages: Price: Europe EURO 68.90
Abstract:

When a reader picks up a book, the essence of the text has been translated
into the visual space of the cover. Using Umberto Eco's bestseller "The
Name of the Rose" as a case study, this is the first study of book cover
design as a form of intersemiotic translation based on the purposeful
selection of visual signs to represent verbal signs. As an act of translation,
the cover of a book ought to be an 'equivalent representation' of the text. But
in the absence of any established interpretive criteria, how can equivalence
between the visual and the verbal be determined and interpreted? "Re-
Covered Rose" tackles this question in an original and creative way, laying
the foundation for a new research trend in Translation Studies.

Marco Sonzogni is Senior Lecturer in Italian, School of Languages and
Cultures, Victoria University of Wellington, New Zealand. A widely published
academic and an award-winning editor, poet and literary translator, he is the
Director of the New Zealand Centre for Literary Translation/Te Tumu
Whakawhiti Tuhinga.

Linguistic Field(s): History of Linguistics
                            Semiotics
                            Translation

Written In: English (eng )

See this book announcement on our website:
http://linguistlist.org/pubs/books/get-book.cfm?BookID=58810



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