LINGUIST List 23.2808

Fri Jun 22 2012

Books: Semiotics of Drink and Drinking: Manning

Editor for this issue: Danniella Hornby <daniellalinguistlist.org>



Date: 22-Jun-2012
From: Ellena Moriarty <Ellena.moriartybloomsbury.com>
Subject: Semiotics of Drink and Drinking: Manning
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Title: Semiotics of Drink and Drinking Series Title: Bloomsbury Advances in Semiotics Published: 2012 Publisher: Continuum International Publishing Group Ltd
                http://www.continuumbooks.com

Book URL: http://www.continuumbooks.com/books/detail.aspx?BookId=166255&SearchType=Basic

Author: Paul Manning Hardback: ISBN: 1441160183 9781441160188 Pages: 256 Price: U.K. £ 75.00
Paperback: ISBN: 1441137742 9781441137746 Pages: 256 Price: U.K. £ 24.99
Abstract:

Drink, as an embodied semiotic and material form, mediates social life. Thisbook examines the fundamental nature of drink through a series of modularbut connected ethnographic discussions. It looks at the way the materiality ofa specific drink (coffee, wine, water, beer) serves as the semiotic medium fora genre of sociability in a specific time and place.

As an explicitly comparative semiotic study, the book uses familiar andunfamiliar case studies to show how drinks with similar material propertiesare semiotically organized into very different drinking practices, includingethnographic examples as diverse as the relation of coffee to talk (in orderingat Starbucks). Further chapters look at the dryness of gin in relation to themodern cocktail party and the embedding of beer brands in the ethnographicimagination of the nation. Rather than treat drinks as mere propos in theexclusively human drama of the social, the book promotes them to actors onthe stage.

'From coffee to vodka, and from wines to waters, Manning brings to life theextraordinary registers of meaning across everyday practices. By his brighttelling, modernity itself can be understood anew through a tale of multipleimbibings. This delightful book should find a wide readership amonganthropologists, historians, and sociologists, as well as scholars of themodern age, semiotics, and food studies.'Professor Bruce Grant, Departmentof Anthropology, NYU, USA

1. Introduction\ 2. Coffee \ 3. Gin \ 4. Water: Capitalist and Socialist BottledWaters \ 5. Colas and Uncolas \ 6. Wine \ 7. Vodka \ 8. Beer \ Bibliography \Index

Linguistic Field(s): History of Linguistics                             Semiotics                             Sociolinguistics
Written In: English (eng)

See this book announcement on our website: http://linguistlist.org/pubs/books/get-book.cfm?BookID=60774



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