This book examines how language ideologies are manifested in newspaper media. Using the Spanish press as a case study it considers how media discourse both from and about the Real Academia Española constitutes a set of 'language ideological debates' in which the institution represents a vision of what the Spanish language is and what it should be like.
Paffey adopts a Critical Discourse Analysis approach to a large corpus of texts from Spain's best-selling daily newspapers, El País and ABC. More generally, the book sheds light on how institutions produce and maintain visions of 'standard language' in the contemporary context. A global language, such as Spanish, is by nature more widely used outside of the nation state in question than in it.
The book covers recent research on language ideologies, standardization and CDA and considers the application of these to three core discursive themes: language unity and a concept of a 'panhispanic' speech community; the RAE's construction of its authority; and institutional ideologies and management of language on a global scale.
'Paffey's book is an impressive account to what extent the Spanish Language Academy frames not only the public ideological debates about Spanish as a language, but also the standardization efforts occurring in the Spanish speaking world.' - Rainer Enrique, Hamel Universidad Autónoma Metropolitana, Mexico
Contents: 1. Introduction \ 2. Language ideologies, critical discourse analysis and press discourse \ 3. Language authorities and the standardisation of Spanish \ 4. Linguistic unity and the global community of speakers \ 5. The role and authority of the Real Academia Española and other guardians of Spanish \ 6. The Spanish language in the world \ 7. Conclusions \ Bibliography \ Index
Linguistic Field(s): Discourse Analysis Sociolinguistics