LINGUIST List 23.586

Sat Feb 04 2012

Qs: Corpora of advertising text

Editor for this issue: Zac Smith <>

Date: 03-Feb-2012
From: Corinne Kirchner <>
Subject: Corpora of advertising text
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For a paper on words used to refer to concepts of ''age/ageing/elderly'' inmarketing consumer products (e,g, clothing, cosmetics, residentialoptions, travel, etc.), I am seeking any corpora based on advertisingmaterials (that is, where advertising text is included and identified inthe annotation). I am aware that COCA – Corpus of Contemporary AmericanEnglish -- includes magazines and newspapers but does not (I believe, andwill verify), include the advertising content from those genres.

Also, for the same purpose, I would appreciate any references to contentanalyses focused on such words whether in advertising or generally. I amaware of Mautner's 2007 study on ''elderly'' in Language and Society, andKrekula's 2009 article on age-coding in the ''Language & Society ResearchCommitttee's Newsletter.''

I will compile responses received within a couple of weeks and circulatethe result to any who have responded; please indicate if you don't want that.

Thanks in advance,Corinne Kirchner

Linguistic Field(s): Sociolinguistics                             Text/Corpus Linguistics

Page Updated: 04-Feb-2012