LINGUIST List 25.1159

Sat Mar 08 2014

Books: Personalisation in Mass Media Communication: Landert

Editor for this issue: Justin Petro <>

Date: 05-Mar-2014
From: Karin Plijnaar <>
Subject: Personalisation in Mass Media Communication: Landert
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Title: Personalisation in Mass Media Communication
Subtitle: British online news between public and private
Series Title: Pragmatics & Beyond New Series 240
Published: 2014
Publisher: John Benjamins

Book URL:

Author: Daniela Landert
Electronic: ISBN: 9789027270832 Pages: Price: U.S. $ 143.00
Electronic: ISBN: 9789027270832 Pages: Price: Europe EURO 95.00
Electronic: ISBN: 9789027270832 Pages: Price: U.K. £ 80.00
Hardback: ISBN: 9789027256454 Pages: Price: Europe EURO 100.70
Hardback: ISBN: 9789027256454 Pages: Price: U.K. £ 80.00
Hardback: ISBN: 9789027256454 Pages: Price: U.S. $ 143.00

It seems to be a truism that today’s news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative immediacy, for instance in the form of direct speech and first and second person pronouns. This model is applied to data from five British online news sites, demonstrating how individual features contribute to personalisation, how different features interact, and what personalisation strategies are used by news sites of different market orientations.

Linguistic Field(s): Discourse Analysis
                            Text/Corpus Linguistics

Subject Language(s): English (eng)

Written In: English (eng)

See this book announcement on our website:

---------------------------------- Publishing Partner ----------------------------------
Cambridge University Press

----------------------------- Major Supporting Publishers -----------------------------
Akademie Verlag GmbH
Bloomsbury Linguistics (formerly Continuum Linguistics)
Cambridge Scholars Publishing
Cascadilla Press
Classiques Garnier
De Gruyter Mouton
Edinburgh University Press
Elsevier Ltd
Equinox Publishing Ltd
European Language Resources Association (ELRA)
Georgetown University Press
John Benjamins
Lincom GmbH
MIT Press
Multilingual Matters
Narr Francke Attempto Verlag GmbH + Co. KG
Oxford University Press
Palgrave Macmillan
Peter Lang AG
Routledge (Taylor and Francis)
University of Toronto Press

--------------------------- Other Supporting Publishers ---------------------------
Association of Editors of the Journal of Portuguese Linguistics
International Pragmatics Assoc.
Linguistic Association of Finland
Morgan & Claypool Publishers
Netherlands Graduate School of Linguistics / Landelijke (LOT)
Seoul National University
SIL International Publications
Universitat Jaume I
University of Nebraska Press
Utrecht institute of Linguistics

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