LINGUIST List 25.1431

Tue Mar 25 2014

Calls: Philosophy of Language, Pragmatics/UK

Editor for this issue: Bryn Hauk <>

Date: 24-Mar-2014
From: Evripides Zantides <>
Subject: 2nd International Conference & Exhibition on Semiotics and Visual Communication
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Full Title: 2nd International Conference & Exhibition on Semiotics and Visual Communication
Short Title: ICESVC

Date: 24-Oct-2014 - 27-Oct-2014
Location: Northampton, United Kingdom
Contact Person: Paul Middleton
Meeting Email: < click here to access email >
Web Site:

Linguistic Field(s): Philosophy of Language; Pragmatics

Call Deadline: 14-May-2014

Meeting Description:

The 2nd International Conference & Exhibition on Semiotics and Visual Communication themed Culture of Seduction [the seduction of culture] will take place from 24-26 of October 2014 at the University of Northampton, and is being organised by the Cyprus Semiotics Association together with the School of The Arts at the University of Northampton. The conference will be accompanied by an Art and Design exhibition with the theme 'Culture of Seduction (the seduction of culture)'. This inclusive conference and exhibition aims to investigate the broad subject field of semiotics in its widest context, celebrating the exploration of connections, tensions, contradictions and complementarity between the diversity of outputs.

The event seeks to bring together researchers, scholars and practitioners who study, evaluate and reflect upon the means by which semiotic theories can be analysed, perceived and articulated within the context of the various forms of theoretical and practice based visual communication.

Call for Papers:

The conference welcomes papers from a broad interdisciplinary and theoretical spectrum, such as different semiotic paradigms, post-structural and postmodern approaches, social semiotics, theories of culture and visual communication.

According to Hegarty (2004), «[f]or Baudrillard, seduction stands for play, the play of appearances which has always prevented the existence of a transparent reality, which would be free from the traps of illusion, while allowing simulation of truth to operate…seduction implies sexuality, but eroticism and play have given way to visibility and omnipresence, everything is now sexualized, [in Baudrillard's words] 'register[ing] an explicit demand for seduction, but a soft seduction, whose weakened condition has become synonymous with so much else in this society-the ambience, the manipulation, the persuasion, the gratification, the strategies of desire'».

From the avant-garde era to our contemporary period, there is a spectrum of activity where artists and visual designers are obliged to live and create in a situation of great ambivalence. Seduction has historic and increasing agency in visual communication - the requirement to entice/persuade viewers is ever more powerful in difficult economic times, in an increasingly hyper-real world-and designers become ever more complicit in its strategies.

The purpose of this conference is to explore from a semiotic perspective how verbal (text/typography), non-verbal (images), sound and motion signs work in synergy to construct 'seductive' messages in visual communication, as well as raising questions about who are the seducers and who are the seduced? The field of Graphic Design and Visual communication creates outcomes which can be de-coded or critiqued through semiotics and the growing area of design theory.

Proposals for individual papers, approximately 20 min. long, are invited on the following main themes:

1. Current strategies of economic visual communication (any products or commercial/social services promoted to consumers). A comparison to seduction techniques and strategies of the 'old' industrial period of capitalism would be especially interesting.

2. Current seductive strategies of political propaganda and visual communication

3. Current enticing advertising strategies using women's or men's sexuality. Can we speak about a 'dramatic' re-evaluation of the post-industrial era's libido? How is 'aspiration' codified? How is psychology used within visual communication? What do we learn from this and does it/should it affect future practice?

Important Dates:

Call for papers: 28 February 2014
Deadline for submission of abstracts: 14 May 2014 (you will receive an acknowledgment by email)
Notification of acceptance: 14 June 2014
Deadline for registration-authors: 14 July 2014
Deadline for registration-participants: 14 October 2014
Early bird booking deadline: 30 June 2014
Conference: 24-27 October 2014

Page Updated: 25-Mar-2014