LINGUIST List 25.5092

Sat Dec 13 2014

Books: The Semiotics of Che Guevara: Cambre

Editor for this issue: Sara Couture <>

Date: 02-Dec-2014
From: Dora Coventry <>
Subject: The Semiotics of Che Guevara: Cambre
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Title: The Semiotics of Che Guevara
Subtitle: Affective Gateways
Series Title: Bloomsbury Advances in Semiotics

Publication Year: 2014
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)

Book URL:

Author: Maria-Carolina Cambre

Electronic: ISBN: 9781472505293 Pages: 256 Price: U.K. £ 74.99
Electronic: ISBN: 9781472512222 Pages: 256 Price: U.K. £ 74.99
Hardback: ISBN: 9781472505231 Pages: 240 Price: U.K. £ 75.00


Alberto Korda's famous photograph of Che Guevara titled the "Guerrillero Heroico" has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba.

This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts.

Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making, this book relies on multiple methodologies such as semiotics, research-creation, multimodal discourse analysis, ethnography and phenomenology and shows how each method has something to offer toward the understanding of the social and cultural work of images in our globally oriented cultures.

Linguistic Field(s): Anthropological Linguistics
Linguistic Theories

Written In: English (eng)

See this book announcement on our website:

---------------------------------- Publishing Partner ----------------------------------
Cambridge University Press

----------------------------- Major Supporting Publishers -----------------------------
Akademie Verlag GmbH
Bloomsbury Linguistics (formerly Continuum Linguistics)
Cambridge Scholars Publishing
Cascadilla Press
Classiques Garnier
De Gruyter Mouton
Edinburgh University Press
Elsevier Ltd
Equinox Publishing Ltd
European Language Resources Association (ELRA)
Georgetown University Press
John Benjamins
Lincom GmbH
MIT Press
Multilingual Matters
Narr Francke Attempto Verlag GmbH + Co. KG
Oxford University Press
Palgrave Macmillan
Peter Lang AG
Routledge (Taylor and Francis)
University of Toronto Press

--------------------------- Other Supporting Publishers ---------------------------
Association of Editors of the Journal of Portuguese Linguistics
International Pragmatics Assoc.
Linguistic Association of Finland
Morgan & Claypool Publishers
Netherlands Graduate School of Linguistics / Landelijke (LOT)
Seoul National University
SIL International Publications
Universitat Jaume I
University of Nebraska Press
Utrecht institute of Linguistics

Page Updated: 13-Dec-2014