LINGUIST List 26.3112

Wed Jul 01 2015

Books: Trade Names in Contemporary Romanian Public Space: Bugheşiu

Editor for this issue: Sara Couture <saralinguistlist.org>


Date: 06-May-2015
From: Chris Humphrey <chumphreyc-s-p.org>
Subject: Trade Names in Contemporary Romanian Public Space: Bugheşiu
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Title: Trade Names in Contemporary Romanian Public Space
Published: 2015
Publisher: Cambridge Scholars Publishing
                http://www.cambridgescholars.com/

Book URL: http://www.cambridgescholars.com/trade-names-in-contemporary-romanian-public-space

Author: Alina Bugheşiu
Hardback: ISBN: 9781443876391 Pages: 265 Price: U.K. £ 47.99
Hardback: ISBN: 9781443876391 Pages: 265 Price: U.S. $ 81.99
Abstract:

This book is a linguistic research study of trade names, especially names of firms (in the production and services sector), shops, eating/drinking houses and accommodation locations. It identifies and analyses the onomastic behaviour characteristic of the field of trades in contemporary Romanian public space, in addition to delineating a representative naming pattern for every subcategory of commercial onomastics investigated, according to three coordinates: (1) lexical and grammatical structure, (2) semantics (pointing out different levels of meaning), and (3) language preference.

Methodologically, this book relies on the theoretical configuration provided by onomastics, functional, cognitive and generative grammar, semiotics (in the interpretation of trade names as iconic, indexical and symbolic signs), and pragmatics (observing that trade names underlie speech acts). Moreover, the study also refers to psycholinguistics, underlining the cognitive and affective mechanisms that are involved in the creation and use of trade names. The way in which commercial designations behave in society (especially how they contribute to the characterisation of a community both linguistically and culturally) is analysed using the tools of sociolinguistics. From the same point of view, the current context of trade names is also described, with reference to the influence of the English language and the American sociocultural mindset (as instruments of globalisation) on the Romanian language and culture, and particularly on the unprecedented development of commercial onomastics.

The methodology employed in this book furthermore includes theoretical precepts specific to linguistic polyphony, emphasising the similarity between trade names and unconventional anthroponyms (particularly nicknames and virtual names). Postcolonial studies, and post-communist studies, as a branch of this field of research, also play a role here. Finally, the reference to translation studies is made in order to be able to define trade names as cultural mediators in contemporary Romanian public space.

Linguistic Field(s): Cognitive Science
                            Linguistic Theories
                            Pragmatics
                            Psycholinguistics
                            Semantics
                            Sociolinguistics

Subject Language(s): English (eng)
                            Romanian (ron)

Written In: English (eng)

See this book announcement on our website:
http://linguistlist.org/pubs/books/get-book.cfm?BookID=85373


---------------------------------- Publishing Partner ----------------------------------
Cambridge University Press http://us.cambridge.org

----------------------------- Major Supporting Publishers -----------------------------
Akademie Verlag GmbH http://www.oldenbourg-verlag.de/akademie-verlag
Bloomsbury Linguistics (formerly Continuum Linguistics) http://www.bloomsbury.com
Brill http://www.brill.nl
Cambridge Scholars Publishing http://www.c-s-p.org
Cascadilla Press http://www.cascadilla.com/
Classiques Garnier http://www.classiques-garnier.com/
De Gruyter Mouton http://www.degruyter.com/
Edinburgh University Press http://www.euppublishing.com
Elsevier Ltd http://www.elsevier.com/
Equinox Publishing Ltd http://www.equinoxpub.com/
European Language Resources Association (ELRA) http://www.elra.info/
Georgetown University Press http://www.press.georgetown.edu/
John Benjamins http://www.benjamins.com/
Lincom GmbH http://www.lincom-shop.eu/
MIT Press http://mitpress.mit.edu/
Multilingual Matters http://www.multilingual-matters.com/
Narr Francke Attempto Verlag GmbH + Co. KG http://www.narr.de/
Oxford University Press http://www.oup.com/us
Palgrave Macmillan http://www.palgrave.com/
Peter Lang AG http://www.peterlang.com/
Rodopi http://www.rodopi.nl/
Routledge (Taylor and Francis) http://www.routledge.com/
Springer http://www.springer.com/
University of Toronto Press http://www.utpjournals.com/
Wiley-Blackwell http://www.wiley.com/

--------------------------- Other Supporting Publishers ---------------------------
Association of Editors of the Journal of Portuguese Linguistics http://www.fl.ul.pt/revistas/JPL/JPLweb.htm
International Pragmatics Assoc. http://ipra.ua.ac.be/
Linguistic Association of Finland http://www.ling.helsinki.fi/sky/
Morgan & Claypool Publishers http://www.morganclaypool.com/
Netherlands Graduate School of Linguistics / Landelijke (LOT) http://www.lotpublications.nl/
Seoul National University http://j-cs.org/index/index.php
SIL International Publications http://www.sil.org/resources/publications
Universitat Jaume I http://www.uji.es/CA/publ/
University of Nebraska Press http://www.nebraskapress.unl.edu/
Utrecht institute of Linguistics http://www-uilots.let.uu.nl/

Page Updated: 01-Jul-2015