LINGUIST List 26.850

Tue Feb 10 2015

Books: The Language of Organizational Styling: Wee

Editor for this issue: Sara Couture <>

Date: 04-Feb-2015
From: Katie Laker <>
Subject: The Language of Organizational Styling: Wee
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Title: The Language of Organizational Styling
Published: 2015
Publisher: Cambridge University Press

Book URL:

Author: Lionel Wee
Hardback: ISBN: 9781107054806 Pages: Price: U.S. $ 95.00
Hardback: ISBN: 9781107054806 Pages: Price: U.K. £ 60.00

The ways in which commercial organizations and service providers 'style' themselves – creating the image they wish to portray to their potential consumers – is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies.

1. Introduction: the organization as a corporate actor; 2. Styling: from persons to organizations; 3. Enterprise culture as a master ethical regime; 4. Size matters: the semiotics of big versus small businesses; 5. When Peter meets Harry: the emotional labor of organizations; 6. Organizational restyling; 7. Styling the organizational other; 8. Organizations and speakers: structure and agency in language.

Linguistic Field(s): Semantics

Written In: English (eng)

See this book announcement on our website:

---------------------------------- Publishing Partner ----------------------------------
Cambridge University Press

----------------------------- Major Supporting Publishers -----------------------------
Akademie Verlag GmbH
Bloomsbury Linguistics (formerly Continuum Linguistics)
Cambridge Scholars Publishing
Cascadilla Press
Classiques Garnier
De Gruyter Mouton
Edinburgh University Press
Elsevier Ltd
Equinox Publishing Ltd
European Language Resources Association (ELRA)
Georgetown University Press
John Benjamins
Lincom GmbH
MIT Press
Multilingual Matters
Narr Francke Attempto Verlag GmbH + Co. KG
Oxford University Press
Palgrave Macmillan
Peter Lang AG
Routledge (Taylor and Francis)
University of Toronto Press

--------------------------- Other Supporting Publishers ---------------------------
Association of Editors of the Journal of Portuguese Linguistics
International Pragmatics Assoc.
Linguistic Association of Finland
Morgan & Claypool Publishers
Netherlands Graduate School of Linguistics / Landelijke (LOT)
Seoul National University
SIL International Publications
Universitat Jaume I
University of Nebraska Press
Utrecht institute of Linguistics

Page Updated: 10-Feb-2015