LINGUIST List 28.987

Thu Feb 23 2017

Books: Linguanomics: Hogan-Brun

Editor for this issue: Michael Czerniakowski <mikelinguistlist.org>


Date: 15-Feb-2017
From: Lianna Iwanikiw <lianna.iwanikiwbloomsbury.com>
Subject: Linguanomics: Hogan-Brun
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Title: Linguanomics
Subtitle: What is the Market Potential of Multilingualism?
Published: 2017
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)
                http://www.bloomsbury.com/uk/

Book URL: http://www.bloomsbury.com/linguanomics-9781474238298/

Author: Gabrielle Susanne Hogan-Brun
Electronic: ISBN: 9781474238328 Pages: 184 Price: U.K. £ 12.99 Comment: ePUB
Electronic: ISBN: 9781474238335 Pages: 184 Price: U.K. £ 12.99 Comment: ePDF
Hardback: ISBN: 9781474238311 Pages: 184 Price: U.K. £ 45.00
Paperback: ISBN: 9781474238298 Pages: 184 Price: U.K. £ 12.99
Abstract:

Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense.

What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and misconception. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area.

The result is Linguanomics: a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world.

Linguistic Field(s): Anthropological Linguistics
                            General Linguistics
                            Sociolinguistics

Written In: English (eng)

See this book announcement on our website:
http://linguistlist.org/pubs/books/get-book.cfm?BookID=113053


---------------------------------- Publishing Partner ----------------------------------
Cambridge University Press http://us.cambridge.org

----------------------------- Major Supporting Publishers -----------------------------
Akademie Verlag GmbH http://www.oldenbourg-verlag.de/akademie-verlag
Bloomsbury Linguistics (formerly Continuum Linguistics) http://www.bloomsbury.com
Brill http://www.brill.nl
Cambridge Scholars Publishing http://www.c-s-p.org
Cascadilla Press http://www.cascadilla.com/
Classiques Garnier http://www.classiques-garnier.com/
De Gruyter Mouton http://www.degruyter.com/
Edinburgh University Press http://www.euppublishing.com
Elsevier Ltd http://www.elsevier.com/
Equinox Publishing Ltd http://www.equinoxpub.com/
European Language Resources Association (ELRA) http://www.elra.info/
Georgetown University Press http://www.press.georgetown.edu/
John Benjamins http://www.benjamins.com/
Lincom GmbH http://www.lincom-shop.eu/
MIT Press http://mitpress.mit.edu/
Multilingual Matters http://www.multilingual-matters.com/
Narr Francke Attempto Verlag GmbH + Co. KG http://www.narr.de/
Oxford University Press http://www.oup.com/us
Palgrave Macmillan http://www.palgrave.com/
Peter Lang AG http://www.peterlang.com/
Rodopi http://www.rodopi.nl/
Routledge (Taylor and Francis) http://www.routledge.com/
Springer http://www.springer.com/
University of Toronto Press http://www.utpjournals.com/
Wiley-Blackwell http://www.wiley.com/

--------------------------- Other Supporting Publishers ---------------------------
Association of Editors of the Journal of Portuguese Linguistics http://www.fl.ul.pt/revistas/JPL/JPLweb.htm
International Pragmatics Assoc. http://ipra.ua.ac.be/
Linguistic Association of Finland http://www.ling.helsinki.fi/sky/
Morgan & Claypool Publishers http://www.morganclaypool.com/
Netherlands Graduate School of Linguistics / Landelijke (LOT) http://www.lotpublications.nl/
Seoul National University http://j-cs.org/index/index.php
SIL International Publications http://www.sil.org/resources/publications
Universitat Jaume I http://www.uji.es/CA/publ/
University of Nebraska Press http://www.nebraskapress.unl.edu/
Utrecht institute of Linguistics http://www-uilots.let.uu.nl/

Page Updated: 23-Feb-2017