LINGUIST List 28.987

Thu Feb 23 2017

Books: Linguanomics: Hogan-Brun

Editor for this issue: Michael Czerniakowski <>

Date: 15-Feb-2017
From: Lianna Iwanikiw <>
Subject: Linguanomics: Hogan-Brun
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Title: Linguanomics
Subtitle: What is the Market Potential of Multilingualism?
Published: 2017
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)

Book URL:

Author: Gabrielle Susanne Hogan-Brun
Electronic: ISBN: 9781474238328 Pages: 184 Price: U.K. £ 12.99 Comment: ePUB
Electronic: ISBN: 9781474238335 Pages: 184 Price: U.K. £ 12.99 Comment: ePDF
Hardback: ISBN: 9781474238311 Pages: 184 Price: U.K. £ 45.00
Paperback: ISBN: 9781474238298 Pages: 184 Price: U.K. £ 12.99

Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense.

What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and misconception. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area.

The result is Linguanomics: a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world.

Linguistic Field(s): Anthropological Linguistics
                            General Linguistics

Written In: English (eng)

See this book announcement on our website:

---------------------------------- Publishing Partner ----------------------------------
Cambridge University Press

----------------------------- Major Supporting Publishers -----------------------------
Akademie Verlag GmbH
Bloomsbury Linguistics (formerly Continuum Linguistics)
Cambridge Scholars Publishing
Cascadilla Press
Classiques Garnier
De Gruyter Mouton
Edinburgh University Press
Elsevier Ltd
Equinox Publishing Ltd
European Language Resources Association (ELRA)
Georgetown University Press
John Benjamins
Lincom GmbH
MIT Press
Multilingual Matters
Narr Francke Attempto Verlag GmbH + Co. KG
Oxford University Press
Palgrave Macmillan
Peter Lang AG
Routledge (Taylor and Francis)
University of Toronto Press

--------------------------- Other Supporting Publishers ---------------------------
Association of Editors of the Journal of Portuguese Linguistics
International Pragmatics Assoc.
Linguistic Association of Finland
Morgan & Claypool Publishers
Netherlands Graduate School of Linguistics / Landelijke (LOT)
Seoul National University
SIL International Publications
Universitat Jaume I
University of Nebraska Press
Utrecht institute of Linguistics

Page Updated: 23-Feb-2017