LINGUIST List 29.1042

Tue Mar 06 2018

Books: The Seven Keys to Communicating in Brazil: Kelm, Victor

Editor for this issue: Michael Czerniakowski <mikelinguistlist.org>


Date: 20-Feb-2018
From: Jackie Beilhart <jb594georgetown.edu>
Subject: The Seven Keys to Communicating in Brazil: Kelm, Victor
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Title: The Seven Keys to Communicating in Brazil
Subtitle: An Intercultural Approach
Published: 2016
Publisher: Georgetown University Press
                http://www.press.georgetown.edu

Book URL: http://press.georgetown.edu/book/languages/seven-keys-communicating-brazil

Author: Orlando R. Kelm
Author: David A Victor
Hardback: ISBN: 9781626163515 Pages: Price: ----
Paperback: ISBN: 9781626163522 Pages: Price: ----
Abstract:

The key to professional success in Brazil is understanding Brazilians. But how do you understand an unfamiliar culture? Seasoned cross-cultural trainers Orlando R. Kelm and David A. Victor use Victor's groundbreaking approach of evaluating a culture's language, environment, social organization, context, authority, nonverbal communication, and time conception to provide a framework for understanding Brazilians and show effective strategies to overcome these communication barriers. The method, referred to as the LESCANT approach makes you the expert evaluator of the culture and helps you easily navigate hurdles that can challenge business relationships.

Each chapter of The Seven Keys to Communicating in Brazil employs memorable anecdotes, business cases on each topic from business professionals, and photographs to address key topics. The authors demonstrate how to evaluate the cultural differences between Brazil and North America and include examples of common communication mistakes. Engaging and accessible, the book helps North Americans master the nuances of the Brazilian language and achieve a real experience of the Brasil dos brasileiros.

Linguistic Field(s): Sociolinguistics

Written In: English (eng)

See this book announcement on our website:
http://linguistlist.org/pubs/books/get-book.cfm?BookID=124934


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Cambridge University Press http://us.cambridge.org

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Elsevier Ltd http://www.elsevier.com/
Equinox Publishing Ltd http://www.equinoxpub.com/
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Georgetown University Press http://www.press.georgetown.edu/
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Lincom GmbH http://www.lincom-shop.eu/
MIT Press http://mitpress.mit.edu/
Multilingual Matters http://www.multilingual-matters.com/
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--------------------------- Other Supporting Publishers ---------------------------
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International Pragmatics Assoc. http://ipra.ua.ac.be/
Linguistic Association of Finland http://www.ling.helsinki.fi/sky/
Morgan & Claypool Publishers http://www.morganclaypool.com/
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Seoul National University http://j-cs.org/index/index.php
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Universitat Jaume I http://www.uji.es/CA/publ/
University of Nebraska Press http://www.nebraskapress.unl.edu/
Utrecht institute of Linguistics http://www-uilots.let.uu.nl/

Page Updated: 06-Mar-2018