LINGUIST List 29.2999

Tue Jul 24 2018

Calls: Applied Linguistics/China

Editor for this issue: Everett Green <>

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Date: 24-Jul-2018
From: Foong Ha Yap <>
Subject: Visual Images & Identity Construction in Public Discourse
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Full Title: Visual Images & Identity Construction in Public Discourse

Date: 09-Jun-2019 - 14-Jun-2019
Location: Hong Kong, China
Contact Person: Foong Ha Yap
Meeting Email: < click here to access email >

Linguistic Field(s): Applied Linguistics

Call Deadline: 15-Oct-2018

Meeting Description:

Multimodal studies have recently focused on the corporate branding of multinational companies as well as institutions of higher learning (e.g. Deng & Feng 2017), the construction of positive and negative public images of political leaders through cartoons (e.g. Kwon & Roh 2018) and visual metaphors (e.g. Chan & Yap 2015; Yap, Chan & Wai 2017), and more subtly the representation of good vs. evil governance through superhero comicbooks (e.g. Dittmer 2007; Veloso & Bateman 2013). More recently, multimodality frameworks (e.g. Anholt 2006; Kress & van Leeuwen 2006; Forceville 2008) have also been applied to studies on the promotion of mega-scale socio-economic projects, among them China’s Belt and Road (B&R) initiative and the Greater Bay Area (GBA) project, the latter intended to serve as the engine for economic growth in China’s Pearl River Delta region, which if successful could serve as a 21st century model of an interdependent and collaborative economy that links countries from Asia to Europe, Africa and Oceania (Yap & Deng 2018).

Given the rapidly expanding reach of media, which provides an ideal platform for visual advertising and consciousness-raising, research deploying a multimodality perspective has also grown in numbers and extended in scope. This panel invites abstracts on topics related to how visual images are being deployed in contemporary society to promote the positive or negative identities of various social, economic and/or political groups, ideally analyzed from a multimodal perspective that highlights how visual images conspire to co-construct lasting impressions of each target entity. Equally welcome are abstracts focusing on the cognitive mechanisms underlying the mapping between visual art forms and the construction of identities (Dancygier & Vandelanotte 2017), including mechanisms such as conceptual metaphors, blends, and frames that systematically motivate the relationship between multimodal forms and constructed meanings.

Call for Papers:

Sample abstracts currently considered for this panel include the following:

(i) Visual metaphorical conceptualization of the Syrian refugee crisis in political cartoons

(ii) Political cartoons and the construal of (in)competent leadership in US-North Korea denuclearization discourse

(iii) Memes and metaphors on political reforms: Malaysia's fight against kleptocracy

(iv) Demonizing Dilma: Constructing identities through memes in Brazilian politics

(v) Visuals and city-branding: how world cities create and promote unique identities

(vi) Visual images of couriers on social media and identity construction of express companies

(vii) Constructing airline identities through airline tailfins

We welcome additional abstracts that complement and expand on the range of topics indicated above. All abstracts (maximum 500 words, excluding references and data) must be submitted online via the conference website at
and emailed to Foong Ha YAP ( no later than October 15, 2018.

Panel convenors:

Foong Ha YAP (
Iksoo KWON (
William FENG (

Page Updated: 24-Jul-2018