LINGUIST List 29.3001

Tue Jul 24 2018

Calls: Discourse Analysis/China

Editor for this issue: Everett Green <>

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Date: 24-Jul-2018
From: Rodney Jones <>
Subject: An Apple a Day… On the Pragmatics of ‘Food for Health’
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Full Title: An Apple a Day… On the Pragmatics of ‘Food for Health’

Date: 09-Jun-2019 - 14-Jun-2019
Location: Hong Kong, China
Contact Person: Rodney Jones
Meeting Email: < click here to access email >

Linguistic Field(s): Discourse Analysis

Call Deadline: 15-Oct-2018

Meeting Description:

In the richer parts of the world, in which many communicable diseases have been eradicated, health is increasingly seen as a matter of individual behaviour and lifestyle choices. Pressure mounts on individuals to achieve a state of wellness and display it to others through certain ways of behaving and speaking (Jones 2013). The consequence of this is an increasing medicalisation of many aspects of everyday life. Food and our relationship with food are prime examples of this trend.

As a source of energy, food is central to human survival. Beyond its biological properties, food and eating are the most fundamental manifestations of human sociality. We spend a substantial proportion of our everyday life thinking, buying, preparing, eating, watching and talking about food. As much as being an organic product, food is a discursive practice and as such involved in the construction and reproduction of social identities (you are what you eat) Applied linguistics and pragmatics have already contributed a body of research on the language of food, specifically naming practices of food and eating across cultures. Less attention has been paid to food as a discursive practice and its role in the larger discursive conglomerate of health.

Call for Papers:

This workshop will bring together researchers interested in food and health communication. It is primarily interested in exploring the ways in which food is utilised discursively, pragmatically and multimodally to construct ideas around health, healthy eating and healthy lifestyles and what kind of social identities and practices are maintained, promoted or undermined in food for health communication.

Specific questions that will be explored:

1) What are the pragmatic means by which we are persuaded about food for health and how does food qua food talk persuade us?
2) How is food used as a threat or risk to health?
3) How is food for health used to construct communities and relationships (e.g. healthy foodies)?
4) How do food and health discursively intersect in new food trends and diets (e.g. clean eating)?
5) How does food for health construct and reinforce deeply-seated ideologies around social categories (gender, class, age) and everyday social practices (parenting, work and leisure)?
6) How is authority constructed in food for health communication?
7) How do social media and digital technologies use food and food talk to engage in health communication?
8) How is the materiality and multimodality of food (e.g. health claims on food packaging, menus) strategically exploited to promote healthy practices?
9) What kinds and to what extent are practices of sociality involved in food for health communication?

Abstract of max. 300 words should be submitted by email to Rodney Jones or Sylvia Jaworska (; by 15 October 2018

Page Updated: 24-Jul-2018