LINGUIST List 29.3001
Tue Jul 24
Calls: Discourse Analysis/China
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Rodney Jones <r.h.jones
An Apple a Day… On the
Pragmatics of ‘Food for Health’ E-mail this message to a friend
Full Title: An Apple a
Day… On the Pragmatics of ‘Food for Health’
Date: 09-Jun-2019 - 14-Jun-2019
Location: Hong Kong, China
Contact Person: Rodney
Meeting Email: <
click here to access email >
Linguistic Field(s): Discourse Analysis
Call Deadline: 15-Oct-2018
In the richer parts of the world, in which many communicable diseases have been
eradicated, health is increasingly seen as a matter of individual behaviour and lifestyle choices.
Pressure mounts on individuals to achieve a state of wellness and display it to others through certain
ways of behaving and speaking (Jones 2013). The consequence of this is an increasing medicalisation of
many aspects of everyday life. Food and our relationship with food are prime examples of this trend.
As a source of energy, food is central to human survival. Beyond its biological properties,
food and eating are the most fundamental manifestations of human sociality. We spend a substantial
proportion of our everyday life thinking, buying, preparing, eating, watching and talking about food. As
much as being an organic product, food is a discursive practice and as such involved in the construction
and reproduction of social identities (you are what you eat) Applied linguistics and pragmatics have
already contributed a body of research on the language of food, specifically naming practices of food
and eating across cultures. Less attention has been paid to food as a discursive practice and its role
in the larger discursive conglomerate of health.
Call for Papers:
will bring together researchers interested in food and health communication. It is primarily interested
in exploring the ways in which food is utilised discursively, pragmatically and multimodally to
construct ideas around health, healthy eating and healthy lifestyles and what kind of social identities
and practices are maintained, promoted or undermined in food for health communication.
questions that will be explored:
1) What are the pragmatic means by which we are persuaded
about food for health and how does food qua food talk persuade us?
2) How is food used as a threat
or risk to health?
3) How is food for health used to construct communities and relationships (e.g.
4) How do food and health discursively intersect in new food trends and diets
(e.g. clean eating)?
5) How does food for health construct and reinforce deeply-seated ideologies
around social categories (gender, class, age) and everyday social practices (parenting, work and
6) How is authority constructed in food for health communication?
7) How do social
media and digital technologies use food and food talk to engage in health communication?
8) How is
the materiality and multimodality of food (e.g. health claims on food packaging, menus) strategically
exploited to promote healthy practices?
9) What kinds and to what extent are practices of sociality
involved in food for health communication?
Abstract of max. 300 words should be submitted by
email to Rodney Jones or Sylvia Jaworska (r.h.jones
reading.ac.uk) by 15 October 2018
Page Updated: 24-Jul-2018