LINGUIST List 29.4446

Mon Nov 12 2018

Books: Translation or Transcreation? Discourses, Texts and Visuals: Spinzi, Rizzo, Zummo (eds.)

Editor for this issue: Jeremy Coburn <>

Date: 01-Nov-2018
From: Administration Team <>
Subject: Translation or Transcreation? Discourses, Texts and Visuals: Spinzi, Rizzo, Zummo (eds.)
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Title: Translation or Transcreation? Discourses, Texts and Visuals
Published: 2018
Publisher: Cambridge Scholars Publishing

Book URL:

Editor: Cinzia Spinzi
Editor: Alessandra Rizzo
Editor: Marianna Lya Zummo
Hardback: ISBN: 9781527511606 Pages: 193 Price: U.K. £ 58.99

This wide-ranging collection brings together essays on a recent approach to translation known as transcreation. Together with new modes of translation, such as fansubbing, fandubbing, and crowdsourcing, transcreation has challenged the traditional structure of the translation market, the agency and ethics of the discipline, and encouraged new research in translation studies. A debate has emerged around the two concepts of translation and transcreation, mostly in terms of differences between the two practices and issues such as creativity, abusive translation and appropriation. Mainly applied to commercial translation, transcreation is now gaining momentum among translation scholars in broader areas of application, going beyond the early focus of promotional and advertising products where it was initially practised. In the specific context of this volume, transcreation is discussed in relation to a variety of textual and visual genres that range from poetry, prose, theatre, film and television to tourism and highly specialised legal texts.

Linguistic Field(s): Translation

Written In: English (eng)

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Page Updated: 12-Nov-2018