LINGUIST List 31.2011

Thu Jun 18 2020

Books: Language, Space and Cultural Play: Wee, Goh

Editor for this issue: Jeremy Coburn <>

Date: 27-May-2020
From: Dan Iredale <>
Subject: Language, Space and Cultural Play: Wee, Goh
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Title: Language, Space and Cultural Play
Subtitle: Theorising Affect in the Semiotic Landscape
Published: 2019
Publisher: Cambridge University Press

Book URL:

Author: Lionel Wee
Author: Robbie B. H. Goh
Electronic: ISBN: 9781108569026 Pages: 216 Price: U.S. $ 88.00
Hardback: ISBN: 9781108472203 Pages: 216 Price: U.S. $ 110.00
Hardback: ISBN: 9781108472203 Pages: 216 Price: U.K. £ 85.00

This multimodal approach to linguistic landscapes examines the role of linguistic and semiotic regimes in constructing landscape affect. Affect, as distinct from emotion, is object-oriented, and can be analysed in terms of structures of language and signs which operate on individuals and groups in specific spatial settings. Analysing a series of landscape types - including 'kawaii', 'reverenced', 'romance', 'friendly', 'luxury' and 'digital' landscapes - Lionel Wee and Robbie B. H. Goh explore how language plays a crucial role in shaping affective responses to, and interactions with, space. This linguistic and semiotic construction of different spaces also involves cultural contestations and modulations in spatial responses, and the book offers an account of the different conditions under which 'affective economies' gain or lose momentum.

List of figures
1. Introduction
2. Theorising affect in the semiotic landscape
3. Kawaii in the semiotic landscape
4. Reverencing the landscape
5. Romancing the landscape
6. 'Friendly places'
7. The affective regime of luxury and exclusivity
8. Affecting the digital landscape
9. Conclusion.

Linguistic Field(s): Anthropological Linguistics
                            Discourse Analysis

Written In: English (eng)

See this book announcement on our website:

Page Updated: 18-Jun-2020