LINGUIST List 31.2621

Thu Aug 20 2020

Calls: Disc Analysis/Switzerland

Editor for this issue: Lauren Perkins <>

Date: 19-Aug-2020
From: Monica Cantero-Exojo <>
Subject: Going Viral, Activism and Change: New Studies on Iconic Communication in a Shared World
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Full Title: Going Viral, Activism and Change: New Studies on Iconic Communication in a Shared World

Date: 27-Jun-2021 - 02-Jul-2021
Location: Winterthur, Switzerland
Contact Person: Monica Cantero
Meeting Email: < click here to access email >
Web Site:

Linguistic Field(s): Discourse Analysis

Call Deadline: 25-Oct-2020

Meeting Description:

This panel continues the investigative approach that began in a similar fashion at the 15th International Pragmatics Conference, Belfast 2017. Within this framework of study, this panel explores how knowledge and political/social call to action is perceived, shared and used by the individual and/or social groups with diverse backgrounds across separated geographies. We believe that the term iconic communication proposed by Barker and Yazdani (2000) defines the types of communications that occur mainly in social media. The main feature of these relationships is that individuals may not share the same socio-cultural background or geographical space, but still they share experiences embedded in the verbal-visual discourse.

The panel welcomes presentations on the study of iconic communication from a diversity of theoretical perspectives including Systemic Functional Perspectives (O’Halloran 2004), Semiotic Approaches (Kress and Van Leeuwen 2001) and Conceptual Metaphor theory (Lakoff 1980, 1984; Kövecses, 2010, 2020). This panel is open to research taking any perspective, but it should focus on one of the following points:
- the interaction between images and words or other modes of communication in social media.
- the present impact of social media and iconic communication in politics and especially in the enacting of social change.
- the relationship of iconic communication to the increase of online communication through different platforms in the context of the CoVid-19 pandemic and social movements: MeToo, Black Lives Matter, Global Warming and Climate Change.
-How cinema, television and the visual arts reflect on and/or disseminate discourses of social change.

In sum, this panel welcomes studies that consider the dynamics of discourse in the adaptable and multimodal context of those social media, studies that focus on the processes that lead those interactions such as framing or reframing (cf. Lakoff 2009 and Semino et al. 2018) communicative structures and intentionalities.

Call for Papers:

If you would like to contribute to this panel ''Going Viral, Activism and Change: New Studies on Iconic Communication in a Shared World'' please send a 250-400 word abstract to both, and for consideration. Ideally, we would like to have your contribution by October 10, 2020.

Important: All abstracts will ultimately have to be submitted individually through the IPrA website ( by 25 October 2020.

Cited works:
Barker, Philip G., and Masoud Yazdani (Eds.) (2000) Iconic Communication. Vol. 199. Intellect Books.
Forceville, Charles and Eduardo Urios-Aparisi (2009) Multimodal Metaphor, Berlin: Mouton de Gruyter.
Kress, Gunther R., and Theo Van Leeuwen (2001). Multimodal discourse: The modes and media of contemporary communication. London: Arnold.
Lakoff, G. (2009). The Political Mind: A Cognitive Scientist's Guide to Your Brain and Its Politics. Saint Lucia: Penguin Books.
O'Halloran, K. (Ed.). (2004). Multimodal discourse analysis: Systemic functional perspectives. A&C Black.
Semino, E., Demjén, Z., & Demmen, J. (2018). An integrated approach to metaphor and framing in cognition, discourse, and practice, with an application to metaphors for cancer. Applied linguistics, 39(5), 625-645.

Page Updated: 20-Aug-2020