LINGUIST List 31.3281

Tue Oct 27 2020

Books: Introduction to Multimodal Analysis: Ledin, Machin

Editor for this issue: Jeremy Coburn <jecoburnlinguistlist.org>



Date: 08-Oct-2020
From: Lianna Iwanikiw <lianna.iwanikiwbloomsbury.com>
Subject: Introduction to Multimodal Analysis: Ledin, Machin
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Title: Introduction to Multimodal Analysis
Subtitle: 2nd edition
Published: 2020
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)
                http://www.bloomsbury.com/uk/

Book URL: https://www.bloomsbury.com/introduction-to-multimodal-analysis-9781350069138/

Author: Per Ledin
Author: David Machin
Electronic: ISBN: 9781350069152 Pages: 256 Price: U.K. £ 26.99 Comment: ePUB
Electronic: ISBN: 9781350069169 Pages: 256 Price: U.K. £ 26.99 Comment: PDF
Hardback: ISBN: 9781350069145 Pages: 256 Price: U.K. £ 95.00
Paperback: ISBN: 9781350069138 Pages: 256 Price: U.K. £ 29.99
Abstract:

"Introduction to Multimodal Analysis" is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis.

Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.

Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.

Linguistic Field(s): Applied Linguistics
                            Discourse Analysis

Written In: English (eng)

See this book announcement on our website:
https://linguistlist.org/pubs/books/get-book.cfm?BookID=147554



Page Updated: 27-Oct-2020