LINGUIST List 31.3786

Wed Dec 09 2020

Books: Language Policy in Business: Barakos

Editor for this issue: Jeremy Coburn <jecoburnlinguistlist.org>



Date: 08-Dec-2020
From: Karin Plijnaar <karin.plijnaarbenjamins.nl>
Subject: Language Policy in Business: Barakos
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Title: Language Policy in Business
Subtitle: Discourse, ideology and practice
Series Title: Discourse Approaches to Politics, Society and Culture 89
Published: 2020
Publisher: John Benjamins
                http://www.benjamins.com/

Book URL: https://benjamins.com/catalog/dapsac.89

Author: Elisabeth Barakos
Electronic: ISBN: 9789027260697 Pages: 195 Price: U.S. $ 143.00
Electronic: ISBN: 9789027260697 Pages: 195 Price: U.K. £ 80.00
Electronic: ISBN: 9789027260697 Pages: 195 Price: Europe EURO 95.00
Hardback: ISBN: 9789027207609 Pages: 195 Price: U.S. $ 143.00
Hardback: ISBN: 9789027207609 Pages: 195 Price: U.K. £ 80.00
Hardback: ISBN: 9789027207609 Pages: 195 Price: Europe EURO 100.70
Abstract:

"Language Policy in Business: Discourse, ideology and practice" provides a critical sociolinguistic and discursive understanding of language policy in a minority language context. Focusing on Welsh-English bilingualism in private sector businesses in Wales, the book unpacks the circulating discourses, ideologies and practices of promoting bilingualism as a sociocultural and economic resource in the globalised knowledge economy. It sheds light on businesses as ideological sites for struggles over language revitalisation, which has been characterised by tensions and discursive shifts from essentialist ideologies about language, identity, nation and territory, to an increased commodification of bilingualism.

The book is premised on the understanding that language is a focal point for articulating and living out historical power relationships and inequalities, and that language policy processes are never apolitical. It adds to a body of literature about bilingualism in minority language contexts and, more broadly, about how the fields of politics, business and society are inextricably related.

Linguistic Field(s): Discourse Analysis
                            Pragmatics

Written In: English (eng)

See this book announcement on our website:
https://linguistlist.org/pubs/books/get-book.cfm?BookID=149835



Page Updated: 09-Dec-2020