LINGUIST List 32.3640

Fri Nov 19 2021

FYI: The Routledge Handbook of Language and Mind Engineering

Editor for this issue: Everett Green <>

Date: 17-Nov-2021
From: Chris Shei <>
Subject: The Routledge Handbook of Language and Mind Engineering
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The Routledge Handbook of Language and Mind Engineering
Edited by Chris Shei and James Schnell

Call for Chapter Proposals

The term mind engineering used in this handbook is meant to replace brainwashing as a new concept and protocol of mind work that integrates language, media and technology in a highly sophisticated fashion to manipulate the victim’s perception of reality, indoctrinate beliefs and prime for action. Brainwashing, according to Cambridge Dictionary, means ‘to make someone believe something by repeatedly telling them that it is true and preventing any other information from reaching them’. Brainwashing, as traditionally conceived, causes a reduction of subject’s ability to think critically and independently and a fossilisation in their value and belief systems. Mind engineering subsumes this understanding but emphasize the ‘stealth’, ‘seamlessness’ and ‘gratification’ aspects of mind work. Britannica’s definition of brainwashing as ‘technique designed to manipulate human thought or action against the desire, will, or knowledge of the individual’ is no longer tenable. As sole or key information provider in the ecosystem, the manipulator presents carefully prepared materials to the subject so that the suggested ideas or primed actions seem natural and desirable to the victim.
Mind engineering as a fairly recent addition to English terminology has been used in different contexts, either with a positive connotation or in a literal and neutral sense. A corporate advertisement on the web claims: Through Mind Engineering you can gain the knowledge and skills that will enhance your performance as a leader in the workplace. Albus (1999) used the phrase ‘engineering of mind’ in a literal sense to refer to the construction of a ‘reference model architecture’ of the human mind through cognitive and neurosciences utilising AI technology. Elsewhere the term mind engineering can be easily associated with so-called ‘predictive technology’ used to manipulate and control user behaviour on social media. In this handbook, we aim to collect research on all cases of mind engineering from political campaigns to commercial applications, such as the mechanisms of China’s patriotic education, media censorship and Xinjiang internment camps, Brexit discourses, the financial elites and populist discourses of United States, and the prediction tools of YouTube and Facebook.

Proposals of chapters are solicitated in the following areas and broad topics, which are suggestive rather than definitive or exhaustive, in the form of a tentative chapter title and an abstract of no less than 300 words.

Political mind engineering
- Patriotic education and nationalism
- Propaganda, censorship, prosecution and murder
Commercial mind engineering
- Email or phone scams
- Social media and game addiction
Mind engineering in other domains
- Religious brainwashing
- Gender inequality
Linguistic aspect of mind engineering
- Linguistic analysis of mind engineering publications
- Analyzing patriotic and nationalistic discourse
The use of media and technology in mind engineering
- The role of media • Algorithms used by social media to control user emotions and actions
- WeChat / Weibo censoring methods in China
The psychological aspect of mind engineering
- The malleability and manipulability of the human mind
- The use of logical fallacies and outright deception in mind
The counter measures of mind engineering
- Temporal and spatial factors to alter an engineered mind from childhood
- How to counteract mass implanted ideology

Please email your proposal with proposed chapter title, abstract and the name(s) and affiliation(s) of the proposed author(s) to both editors’ email addresses below:
Dr Chris Shei:
Dr Jim Schnell:

Deadline for submitting your chapter proposal: 31 December 2021
Deadline for submitting full article if accepted: 31 December 2022

Linguistic Field(s): Discourse Analysis

Page Updated: 19-Nov-2021