LINGUIST List 32.578

Tue Feb 16 2021

Confs: Applied Ling, Disc Analysis/Online

Editor for this issue: Lauren Perkins <>

Date: 16-Feb-2021
From: Rachel Tonkin <>
Subject: Cambridge Elements in Applied Linguistics: Viral Discourse
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Cambridge Elements in Applied Linguistics: Viral Discourse

Date: 11-Mar-2021 - 11-Mar-2021
Location: Online, United Kingdom
Contact: Rachel Tonkin
Contact Email: < click here to access email >
Meeting URL:

Linguistic Field(s): Applied Linguistics; Discourse Analysis

Meeting Description:

As the first Element of the Cambridge Elements in Applied Linguistics series, Viral Discourse consists of ten short pieces written by prominent discourse analysts in the midst of the COVID-19 pandemic. Each piece focuses on a different aspect of the pandemic, from the debate over wearing face masks to the metaphors and memes about the virus. The contributors also make use of a range of approaches to analysing words and signs (e.g. Critical Discourse Analysis, Genre Analysis, Corpus Assisted Discourse Analysis, Multimodal/semiotic analysis) and demonstrate how these approaches can be applied to a small set of data. Viral Discourse shows how the range of tools available to discourse analysts can be brought to bear on a pressing, 'real-world' problem, and how discourse analysis can contribute to formulating 'real-world' solutions to the problem.

Program Information:

Hear more about Viral Discourse from editor Rodney H. Jones (University of Reading) who will be joined by contributors:

- Zhu Hua (University of Birmingham),
- Sylvia Jaworska (Reading University)
- Elisabetta Adami (Leeds University)
- Erhan Aslan (Reading University)
- Carmen Lee (The Chinese University of Hong Kong)
- Christopher Hafner (City University of Hong Kong)
- Jenifer Ho (City University of Hong Kong)

Moderated by Cambridge Elements in Applied Linguistics series co-editor Li Wei (UCL).

The webinar will run from 12pm-1pm GMT. Registration is available here:

Find out more about Viral Discourse at

Page Updated: 16-Feb-2021