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Words Onscreen

By Naomi S. Baron

Words Onscreen "explores how technology is reshaping our understanding of what it means to read."


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Communication Accommodation Theory

Edited by Howard Giles

Most people modify their ways of speaking, writing, texting, and e-mailing, and so on, according to the people with whom they are communicating. This fascinating book asks why we 'accommodate' to others in this way, and explores the various social consequences arising from it.


Book Information

   
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Title: Multimodal Discourse Analysis
Subtitle: Systemic Functional Perspectives
Edited By: Kay L O'Halloran
Series Title: Open Linguistics Series
Description:

This book brings together cutting-edge research on multimodal texts and the 'discourses' generated through the interaction of two or more semiotic modes of communication; for example language, dynamic and static visual images, architecture and three-dimensional objects. This includes the study of transition and phase, camera and body movement, typography and how such choices orientate the viewer to particular readings of the text and context.

The contributors collected within this volume use the systemic functional approach to present frameworks, which are used to analyze how meaning is generated within a series of case studies. The result is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication.

Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and coginitive linguistics.

Publication Year: 2004
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)
Review: Read the review
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
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Versions:
Format: Hardback
ISBN: 0826472567
ISBN-13: N/A
Pages: 256
Prices: U.K. £ 75.00