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Evolutionary Syntax

By Ljiljana Progovac

This book "outlines novel and testable hypotheses, contains extensive examples from many different languages" and is "presented in accessible language, with more technical discussion in footnotes."


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The Making of Vernacular Singapore English

By Zhiming Bao

This book "proposes a new theory of contact-induced grammatical restructuring" and "offers a new analytical approach to New English from a formal or structural perspective."


Book Information

   
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Title: Pictorial Metaphor in Advertising
Written By: Charles Joseph Forceville
Description:

In PICTORIAL METAPHOR IN ADVERTISING, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification and analysis of "pictorial metaphors." By using insights taken from a range of linguistic and cognitive perspectives--interaction and relevance theory--Forceville demonstrates his point and provides a framework within which these pictorial metaphors can be analyzed.

Publication Year: 1996
Publisher: Routledge (Taylor and Francis)
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Ling & Literature
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Versions:
Format: Hardback
ISBN: 0415128684
ISBN-13: N/A
Pages: 224
Prices: $69.95