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Book Information

   
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Title: Pictorial Metaphor in Advertising
Written By: Charles Joseph Forceville
Description:

In PICTORIAL METAPHOR IN ADVERTISING, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification and analysis of "pictorial metaphors." By using insights taken from a range of linguistic and cognitive perspectives--interaction and relevance theory--Forceville demonstrates his point and provides a framework within which these pictorial metaphors can be analyzed.

Publication Year: 1996
Publisher: Routledge (Taylor and Francis)
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Ling & Literature
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Versions:
Format: Hardback
ISBN: 0415128684
ISBN-13: N/A
Pages: 224
Prices: $69.95