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Title: Wired for Speech
Subtitle: How Voice Activates and Advances the Human-Computer Relationship
Written By: Clifford Nass
Scott Brave

Interfaces that talk and listen are populating computers, cars, call
centers, and even home appliances and toys, but voice interfaces invariably
frustrate rather than help. In Wired for Speech, Clifford Nass and Scott
Brave reveal how interactive voice technologies can readily and effectively
tap into the automatic responses all speech--whether from human or
machine--evokes. Wired for Speech demonstrates that people are
"voice-activated": we respond to voice technologies as we respond to actual
people and behave as we would in any social situation. By leveraging this
powerful finding, voice interfaces can truly emerge as the next frontier
for efficient, user-friendly technology.

Wired for Speech presents new theories and experiments and applies them to
critical issues concerning how people interact with technology-based
voices. It considers how people respond to a female voice in e-commerce
(does stereotyping matter?), how a car's voice can promote safer driving
(are "happy" cars better cars?), whether synthetic voices have personality
and emotion (is sounding like a person always good?), whether an automated
call center should apologize when it cannot understand a spoken request
("To Err is Interface; To Blame, Complex"), and much more. Nass and Brave's
deep understanding of both social science and design, drawn from ten years
of research at Nass's Stanford laboratory, produces results that often
challenge conventional wisdom and common design practices. These insights
will help designers and marketers build better interfaces, scientists
construct better theories, and everyone gain better understandings of the
future of the machines that speak with us.

Clifford Nass is Professor, Department of Communication, and Codirector,
Kozmetsky Global Collaboratory, at Stanford University. He is the author of
The Media Equation: How People Treat Computers, Television, and New Media
Like Real People and Places. Scott Brave is a postdoctoral scholar,
Department of Communication, at Stanford University.

Publication Year: 2005
Publisher: MIT Press
Review: Read the review
BibTex: View BibTex record
Linguistic Field(s): Computational Linguistics
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Format: Hardback
ISBN: 0262140926
ISBN-13: N/A
Pages: 296
Prices: U.S. $ 32.50