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"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more



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What is English? And Why Should We Care?

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To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.


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Medical Writing in Early Modern English

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This volume provides a new perspective on the evolution of the special language of medicine, based on the electronic corpus of Early Modern English Medical Texts, containing over two million words of medical writing from 1500 to 1700.


Book Information

   

Title: Mediating Ideology in Text and Image
Subtitle: Ten critical studies
Edited By: Inger Lassen
Jeanne Strunck
Torben Vestergaard
URL: http://www.benjamins.com/cgi-bin/t_bookview.cgi?bookid=DAPSAC%2018
Series Title: Discourse Approaches to Politics, Society and Culture 18
Description:

While ideology has been treated widely in CDA-literature, the role played
by the interaction of text and image in multiplying meaning and furthering
ideological stances has not so far received a lot of attention.
Mediating Ideology in Text and Image offers a number of approaches to such
analysis, offering students and academics valuable tools for identifying
possible discrepancies between the world and the way it is represented
through various mediational means. The authors' common aim is one of
assisting the audience in reading between the lines, thus offering a
variety of approaches that may contribute to a better understanding of how
ideologies possibly work and how they may be denaturalised from text and
image.

The articles in part I look at rethorical strategies used in meaning
construction processes unfolding in various kinds of mass media. Part II
focuses on the re-semiotization of meaning and looks at how analysing the
combination of text and image may contribute to a better understanding of
ideological processes brought about by multimodal resources. Foreword by
Ruth Wodak.


Table of contents

Preface vii–xii

Introduction: Images in/and news in a globalised world
Ruth Wodak 1–16

Part I: Media constructions of meaning: Rhetorical strategies and
intersubjective positioning
Semiosis, ideology and mediation: A dialectical view
Norman L. Fairclough 19–35

Evaluative semantics and ideological positioning in journalistic discourse:
A new framework for analysis
Peter R.R. White 37–67

Identity and stance taking in news interviews: A case study
Pentti Haddington 69–95

De-naturalizing ideology: Presupposition and Appraisal in biotechnology
press releases
Inger Lassen 97–118

Understanding public discourse about violence and crime: A challenge for
critical discourse analysis at school
Francesco Caviglia 119–146

Part II: Resemiotized meaning: Analysing images and ideologies
From our plan to my promises: Multimodal shifts in political advertisements
Anders Horsbøl 149–172

Icons as ideology: A media construction
Judith Cross 173–192

Getting attention in the media: Interdiscursivity and ideology in
advertisements
Henrik Rahm 193–210

The big picture: The role of the lead image in print feature stories
Dorothy Economou 211–233

News bulletin captions as ideological indices
Konstantinos Kostoudis 235–249

Index 251–254


"The first book which systematically brings together critical discourse
analysis and multimodality. An important step forward."
Theo Van Leeuwen, University of Technology, Sydney

Publication Year: 2006
Publisher: John Benjamins
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Hardback
ISBN: 902722708X
ISBN-13: 9789027227089
Pages: 254
Prices: U.S. $ 162
Europe EURO 120.00