"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more
To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.
This volume provides a new perspective on the evolution of the special language of medicine, based on the electronic corpus of Early Modern English Medical Texts, containing over two million words of medical writing from 1500 to 1700.
Intercultural and International Business Communication
Linguistic Insights. Studies in Language and Communication. Vol. 38
This volume originates from the editors' interest in one of the most
relevant fields of research these days: Intercultural and International
Business Communication. The needs of the business world to communicate
effectively at an international level in order to overcome language
differences have proved to be a fascinating topic for many scholars.
International business discourse is culturally-situated and therefore
context-dependent, and all three – discourse, culture and context – play a
key role in the communication process. The present contributions analyse
this topic under the perspective of theory, research and teaching.
Different scholars have offered their views on the subject, presenting
contributions on different areas related to business communication all over
Juan C. Palmer-Silveira/Miguel F. Ruiz-Garrido/Inmaculada Fortanet-Gómez:
Introduction: Facing the Future of Intercultural and International Business
Leena Louhiala-Salminen/Mirjaliisa Charles: English as the Lingua Franca of
International Business Communication: Whose English? What English?
Bertha Du-Babcock/Richard D. Babcock: Developing Linguistic and Cultural
Competency in International Business Communication
Aud Solbjørg Skulstad: Genre Analysis of Corporate Communication
Belinda Crawford Camiciottoli: Corporate Earnings Calls: a Hybrid Genre?
Frank van Meurs/Hubert Korzilius/Adriënne den Hollander: The Persuasive
Effect of the Use of English in External Business Communication on
Non-Native Speakers of English: an Experimental Case Study of the Impact of
the Use of English on a Dutch Job Site
Yunxia Zhu: Cross-Cultural Genre Study: a Dual Perspective
Hilkka Yli-Jokipii: Translating Professional Discourse: a Genre-Based View
on Corporate ESP
Jakob Lauring: The Exclusive Group
Expatriates Working against Corporate Goals
Britt-Louise Gunnarsson: Swedish Companies and their Multilingual Practice
Vijay K. Bhatia/Jane Lung: Corporate Identity and Generic Integrity in
Julio C. Giménez: International Business Communication: Helping Advanced
Learners of English Cope with the Demands
Gina Poncini: Evaluation in Written and Spoken Business Discourse:
Integrating Research into Teaching.