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"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more

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What is English? And Why Should We Care?

By: Tim William Machan

To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.

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Medical Writing in Early Modern English

Edited by Irma Taavitsainen and Paivi Pahta

This volume provides a new perspective on the evolution of the special language of medicine, based on the electronic corpus of Early Modern English Medical Texts, containing over two million words of medical writing from 1500 to 1700.

Book Information


Title: Communication Games
Subtitle: The Semiotic Foundation of Culture
Written By: Eduardo Neiva
URL: http://www.degruyter.com/rs/bookSingle.cfm?id=IS-9783110190465-1&l=E
Series Title: Approaches to Applied Semiotics [AAS] 5

Communication Games is a new and radical interpretation of the relationship
between culture and communication. It explores the idea that culture and
communication studies should be seen predominantly in relation to struggles
and conflicts within the social arena. It criticizes the conventional
heritage of the social sciences and humanities. Culture and communication
are conceived not merely as means of integrating social actors, but as
semiotic ways of providing fitness indicators that allow for the resolution
of competition between individuals.

From the perspective of Peircean semiotics and the Darwinian understanding
of life processes, Communication Games redefines culture in terms of
Darwin’s notion of sexual selection. Moving on from the realization that
sexual selection creates individual organisms with conflicting interests,
Communication Games emphasizes the contribution of game theory to semiotics
and communication studies.

The book demonstrates how cooperation and shared conventions eventually
emerge, and how conflicts are resolved through the display of costly and
inflated signs. It is from these inflated signs and the escalation of
excessive messages that cultures gain a certain degree of stability.
Communication Games proposes a new way of understanding culture,
communication, and semiotic exchange in terms of game theory.


"Over the past twenty years the insights of semiotics have inspired and
guided research across the whole spectrum of the humanities - from
anthropology to queer theory, from literary history to film studies, from
philosophy to art history. Yet, with time the imbalances and fault lines
within the original core of semiotic theory have also emerged, or half
emerged. Neiva names and defines a set of problems that semiotics must
finally resolve - before the whole engine runs out of steam. A daring,
inventive, passionately original book, this is essential reading for
everyone concerned with culture, signs, meanings, subjects."
-Norman Bryson

"Blending social history with evolutionary biology, Eduardo Neiva shows how
sexual selection impacts cultural practice through complex communicative
exchange. Debunking conventional explanations of cultural development, the
author employs a massive body of evidence ranging from the bloody
battle-grounds of ancient conflict to the technologically-driven terrain of
contemporary life to fashion an intriguing argument."
-James Lull, San Jose State University

Of interest to: Libraries and Researchers in the Fields of Semiotics,
Communication, and Culture

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Prices are subject to change.
Prices do not include postage and handling.

Publication Year: 2007
Publisher: De Gruyter Mouton
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Sociolinguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
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Format: Hardback
ISBN: 311019046X
ISBN-13: 9783110190465
Pages: 306
Prices: Europe EURO 98.00
U.S. $ 132.30