This book is an attempt to bring out issues related to communication
studies in general and Urdu electronic and print media in particular. This
concise overview may enhance a better understanding of communication
studies. This is, therefore, the first linguistic study on Urdu print and
electronic media. As such, it should not only open many new perspectives in
various areas it presents, but also incites others to further this kind of
study in both scope and depth.
The experimental approach employed to perform semantic feature analysis of
related word-pairs addresses fundamental analytical issues concerning the
linguistic and psycholinguistic aspects of meaning in a strikingly original
and perceptive way. In this regard, the book makes an impressive and
original contribution to socio-psychological aspects of meaning and its
effects on readers. The theoretical and methodological ideas and models it
contains should merit the interest not only to the scholars of language and
communication but also to linguists, semioticians and psycholinguists.