As you are reading this, you are finding yourself in the ubiquitous public
sphere that is the Web. Ubiquitous, and yet not universally accessible.
This volume addresses this dilemma of the public sphere, which is by
definition open to everyone but in practice often excludes particular
groups of people in particular societies at particular points in time. The
guiding questions for this collection of articles are therefore: Who has
access to the public sphere? How is this access enabled or disabled? Under
what conditions is it granted or withheld, and by whom?
We regard the public sphere as the nodal point for the discourses of
business, politics and media, and this basic assumption is also s reflected
in the structure of the volume. Each of these three macro-topics comprises
chapters by international scholars from a variety of disciplines and
research traditions who each combine up-to-date overviews of the relevant
literature with their own cutting-edge research into aspects of different
public spheres such as corporate promotional communication, political
rhetoric or genre features of electronic mass media.
The broad scope of the volume is perhaps best reflected in a comprehensive
discussion of communication technologies ranging from conventional spoken
and written formats such as company brochures, political speeches and TV
shows to emerging ones like customer chat forums, political blogs and text
Due to the books' wide scope, its interdisciplinary approach and its clear
structure, we are sure that whether you work in communication and media
studies, linguistics, political science, sociology or marketing, you will
find this handbook an invaluable guide offering state-of-the -art
literature reviews and exciting new research in your field and adjacent areas.