Rhetoric as a persuasive technique, school subject and social practice has
determined our literary and social linguistic life since the 5th century
BC. Its history is the history of the production of speech under changing
social conditions. Rhetoric has managed to re-establish itself as an
academic subject at German universities since the 1960s, and today, in our
advanced media society, it plays an outstanding role in advertising, sales
and the social technology of management. - The Rhetoric Yearbook summarises
rhetoric research in Germany and presents new publications in an extended
review section. A current bibliography provides information on all
German-language publications related to rhetoric.
Contributions are published in English, French and German.