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Revitalizing Endangered Languages

Edited by Justyna Olko & Julia Sallabank

Revitalizing Endangered Languages "This guidebook provides ideas and strategies, as well as some background, to help with the effective revitalization of endangered languages. It covers a broad scope of themes including effective planning, benefits, wellbeing, economic aspects, attitudes and ideologies."

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Dissertation Information

Title: Topos und Metapher: Zur Pragmatik und Rhetorik des Verständlichmachens (Topos and Metaphor: The pragmatics and the rhetoric of enhancing comprehension) Add Dissertation
Author: Joerg Jost Update Dissertation
Email: click here to access email
Institution: Rheinische-Westfälische Technische Hochschule Aachen, German Philology
Completed in: 2007
Linguistic Subfield(s): Applied Linguistics; Philosophy of Language; Pragmatics;
Director(s): Eva Jakobs
Ludwig Jäger

Abstract: Communication is the result of cooperation and negotiation between
speakers/writers and listeners/readers, a process which requires a basis of
common knowledge. When, within a society, this basis is eroded by an
increase in specialist discourse and a fragmentation of knowledge, the
failure of communication is imminent. In order to counter such developments
and ensure successful communication, speakers/writers rely on certain
linguistic strategies that enhance comprehension. The central claim of my
dissertation is that these strategies can be described as
pragma-rhetorical. What are the advantages of Rhetoric and Speech Act
Theory for an analysis of
these strategies of comprehension enhancement? Which role do topoi and
metaphors play within this approach? In brief: the Aristotelian techné
rhetorike is characterised by its methodical approach, the calculablility
of its results and its focus on the performative aspects of communication,
and these characteristics make it a powerful tool for ensuring successful
communication. Furthermore, an exemplary analysis of specific domains
(advertising and public relations, corporate communications and customer
communications where comprehension is the main purpose of communication)
and of texts that are essentially persuasive in function can show how topoi
and metaphors contribute to the enhancement of comprehension.

(Written in German; published as: Topos und Metapher. Zur Pragmatik und
Rhetorik des Verständlichmachens, Heidelberg: Winter, 393 p.)