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Revitalizing Endangered Languages

Edited by Justyna Olko & Julia Sallabank

Revitalizing Endangered Languages "This guidebook provides ideas and strategies, as well as some background, to help with the effective revitalization of endangered languages. It covers a broad scope of themes including effective planning, benefits, wellbeing, economic aspects, attitudes and ideologies."


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Academic Paper


Title: Submission and resistance in the English linguistic landscape of Chaoshan: Identity negotiation through English translation in two Chinese cities
Author: Mingming Yuan
Linguistic Field: Sociolinguistics
Subject Language: English
Abstract: Linguistic landscape (LL), a concept which first emerged in the field of language planning, refers to ‘[t]he language of public road signs, advertising billboards, street names, place names, commercial shop signs, and public signs on government buildings' (Landry & Bourhis, 1997: 25). There are two functions attached to the linguistic landscape of a given territory: an informational function and a symbolic function. The informational function serves to inform people of ‘the linguistic characteristics, territorial limits and language boundaries' of a specific region; whereas the symbolic function serves as an indicator of the status, power relations, and cultural identity of the inhabitants, affecting how individuals feel about their community (Landry & Bourhis, 1997).

CUP AT LINGUIST

This article appears IN English Today Vol. 35, Issue 2, which you can READ on Cambridge's site .

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