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Revitalizing Endangered Languages

Edited by Justyna Olko & Julia Sallabank

Revitalizing Endangered Languages "This guidebook provides ideas and strategies, as well as some background, to help with the effective revitalization of endangered languages. It covers a broad scope of themes including effective planning, benefits, wellbeing, economic aspects, attitudes and ideologies."

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Academic Paper

Title: Quinlingualism in the Maghreb?
Author: Bouchra Kachoub
Author: Suzanne Hilgendorf
Linguistic Field: Applied Linguistics
Subject Language: English
Abstract: The widespread use of English in advertising around the world has received considerable attention in recent decades. A number of researchers have looked at this practice in European countries such as France, Germany, Greece, and Italy (e.g. Martin, 1998, 2002, 2006, 2007, 2008; Hilgendorf & Martin, 2001; Oikonomidis, 2003; Vettorel, 2013). Other scholars have examined this phenomenon in various contexts in Asia, for instance in India, Iran, and Russia (e.g. Bhatia, 1987, 1992, 2006, 2007, 2012; Ustinova & Bhatia, 2005; Bhatia & Baumgardner, 2008; Baumgardner & Brown, 2012). One part of the world, however, drawing relatively little scholarly attention to date has been the Maghreb region of northern Africa.


This article appears IN English Today Vol. 36, Issue 2, which you can READ on Cambridge's site .

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