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Revitalizing Endangered Languages

Edited by Justyna Olko & Julia Sallabank

Revitalizing Endangered Languages "This guidebook provides ideas and strategies, as well as some background, to help with the effective revitalization of endangered languages. It covers a broad scope of themes including effective planning, benefits, wellbeing, economic aspects, attitudes and ideologies."

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Academic Paper

Title: Anna Trosborg & Poul Erik Flyvholm J⊘rgensen (eds.), Business discourse: Texts and contexts
Author: Angela Cora Garcia
Institution: Bentley College
Linguistic Field: Sociolinguistics
Subject Language: Japanese
Abstract: Anna Trosborg & Poul Erik Flyvholm J⊘rgensen (eds.), Business discourse: Texts and contexts. Bern: Peter Lang, 2005. Pp. 250, Pb.

This book consists of nine chapters analyzing various genres of business discourse, and an introduction written by the editors. All of the chapters in the book would be strengthened by more rigorous data analysis procedures, whether quantitative or qualitative. Nevertheless, there is much of value in the book, parts of which will be of use to a wide range of potential audiences. Okamura interviewed office workers in international businesses about the use of address terms in the workplace, both in English and in their mother tongue, comparing Japanese with Swedish, British, Canadian, American, and Dutch speakers. Interviewees' accommodation to the cultural norms of the group differed according to the power of the speaker: Higher-status employees
were less likely to adopt local norms over their own country's addressing conventions. While Okamura acknowledges that his sample size is small, and that transcriptions of actual interactions would be a stronger data source than the interviews he relied on, his findings are interesting and potentially useful for courses on intercultural communication,
business communication, or the sociology of language.


This article appears IN Language in Society Vol. 36, Issue 3.

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