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Revitalizing Endangered Languages

Edited by Justyna Olko & Julia Sallabank

Revitalizing Endangered Languages "This guidebook provides ideas and strategies, as well as some background, to help with the effective revitalization of endangered languages. It covers a broad scope of themes including effective planning, benefits, wellbeing, economic aspects, attitudes and ideologies."


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Academic Paper


Title: I'm the illest fucka
Author: Jamie Shinhee Lee
Email: click here TO access email
Institution: University of Michigan-Dearborn
Linguistic Field: Sociolinguistics
Subject Language: English
Abstract: An analysis of African American English in South Korean hip hop. English is rarely used in face-to-face terms in South Korea, but the use of English in commerce and entertainment is not such a rarity. The presence of English expressions in advertising and pop lyrics is no longer considered extraordinary. Lee (2006) reports that 83.75% of 720 South Korean TV commercials use some type of English, and only 16.25% of advertisements rely exclusively on Korean. Pop music is another discourse space in which English is fairly frequently used, occurring in more than 50% of pop song titles. A detailed analysis of the frequency of English in South Korean pop music (SK-pop) is reproduced.

CUP AT LINGUIST

This article appears IN English Today Vol. 23, Issue 2.

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