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Revitalizing Endangered Languages

Edited by Justyna Olko & Julia Sallabank

Revitalizing Endangered Languages "This guidebook provides ideas and strategies, as well as some background, to help with the effective revitalization of endangered languages. It covers a broad scope of themes including effective planning, benefits, wellbeing, economic aspects, attitudes and ideologies."

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Academic Paper

Title: English in Tamil: the language of advertising
Author: Kanthimathi Krishnasamy
Linguistic Field: Pragmatics; Sociolinguistics
Subject Language: English
Abstract: Advertising has come a long way, from pedlars in the market square extolling their goods to glossy mags full of innuendo and making extensive use of verbal and non-verbal devices to attract consumers. In India, copywriters make extensive use of English words and phrases in advertisements in a variety of ways. This paper examines the use of English in television and print advertising in the Tamil language. A cursory examination of Tamil advertising shows that the language of advertising does not follow rigid rules: it makes optimal use of possible resources from a wide variety of styles.


This article appears IN English Today Vol. 23, Issue 3-4.

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