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Words Onscreen

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Communication Accommodation Theory

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Most people modify their ways of speaking, writing, texting, and e-mailing, and so on, according to the people with whom they are communicating. This fascinating book asks why we 'accommodate' to others in this way, and explores the various social consequences arising from it.


Academic Paper


Title: AILA Africa Research Network Launch 2007: Research into the use of the African languages for academic purposes
Author: Rosemary Wildsmith-Cromarty
Institution: University of KwaZulu-Natal
Linguistic Field: Applied Linguistics
Abstract: The aim of the one-day symposium was to bring together scholars in applied linguistics with an interest in the African languages for the launch of the new AILA Africa regional network. Contributions were in the form of invited research papers from several African countries. This report focuses on the South African contribution, which highlighted current research into the use and development of the African languages for academic purposes in response to the South African National Language Education Policy (South Africa, DoE 2002) with its focus on the development of multilingualism in the country.

CUP AT LINGUIST

This article appears IN Language Teaching Vol. 42, Issue 1.

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